Zwift, the global online fitness platform, has completed the acquisition of ROUVY, the real routes cycling app, to further the growth of indoor cycling through differentiated experiences while maintaining both platforms’ independent operations.
The acquisition allows Zwift Ready smart trainers and Zwift Ride smart frames to work with ROUVY immediately, unlocking new experiences within the ROUVY software application. Both Zwift and ROUVY will continue to operate independently with differentiated roadmaps and subscription packages, with ROUVY retaining its current team and focus on helping riders achieve their cycling goals through real route experiences. Financial terms were not disclosed.
KEY QUOTES:
We have a huge amount of respect for what ROUVY has achieved, developing a fantastic product and growing their global community by demonstrating there is a strong market for real video experiences. ROUVY’s differentiated experience is proof we can be stronger together, and I’m excited to see how this deal will accelerate our mission to make more people, more active, more often.
Eric Min, Co-Founder and CEO, Zwift
This is a strong validation of what we’ve built with our team and community, connecting indoor and outdoor training through real routes. ROUVY will continue to be the ROUVY you all know and love, with the same team and the same focus on helping riders achieve their cycling goals. Now, supported by Zwift and the Zwift hardware ecosystem, we have an opportunity to create even more experiences in the world of indoor cycling reality.
Petr Samek, CEO and Founder, ROUVY
