ZyG announced the launch of its Agentic Operating System, an end-to-end platform designed to help direct-to-consumer (DTC) products scale into full brands. Alongside the launch, the company raised a $58 million seed round backed by investors including Bessemer Venture Partners, Viola Ventures, and Lightspeed Venture Partners, with additional participation from Disruptive AI, Emerge, Access Industries, Stardom Ventures, and Jibe Ventures.
Based in Tel Aviv, ZyG was built by founders of ironSource along with experts in artificial intelligence, growth, and e-commerce. The company aims to address a major challenge in the online retail ecosystem, where the majority of new product launches fail to scale despite having strong products and digital storefronts.
ZyG’s platform is designed to validate whether a product has the potential to scale before launch. Once validated, the system executes across the full customer lifecycle, helping brands manage marketing, data analysis, and growth financing. The platform is intended to allow founders to focus primarily on product innovation while ZyG handles the digital infrastructure required to scale a brand.
The company operates through a partnership model with product innovators, entrepreneurs, and DTC brands. Products that achieve a strong score in ZyG’s proprietary Agentic Marketability Test can partner with the company, which then executes the digital growth strategy while providing operational support.
Partners maintain full ownership of their brand intellectual property and recognize all revenue generated. ZyG instead charges a consumption-based pay-as-you-grow fee tied to scaling performance. In addition, the platform offers cohort-based financing to support customer acquisition and other growth investments, particularly for products where acquisition costs are recovered over time through lifetime value.
At the center of the platform is a unified data layer that integrates signals from multiple marketing tools, pixels, and platforms into a single source of truth across the customer journey. This data infrastructure powers a network of AI agents capable of executing a broad range of operational functions, including brand optimization, online store development, creative generation, performance marketing, search optimization, influencer partnerships, conversion optimization, customer retention, and logistics improvements.
These AI agents share context through the unified data layer, enabling signals from across the customer lifecycle to continuously improve the system’s performance. ZyG also uses the data foundation to power predictive models focused on lifetime value forecasting, attribution and cohort analysis, churn prediction, pricing optimization, and inventory demand forecasting.
According to the company, the combination of AI-driven execution, integrated data infrastructure, and financing support creates a compounding intelligence loop that enables faster and more efficient brand scaling.
ZyG positions the platform as a new infrastructure layer for the DTC ecosystem, aiming to remove the operational complexity and financial risk traditionally faced by product innovators attempting to build scalable consumer brands.
KEY QUOTES
“Today, product innovators are set up to fail. You can build an incredible product and website, but still have no viable path to becoming a brand that reaches $100M+ in annual sales. Most DTC products stall because founders are forced to master growth marketing, data science, and capital strategy, all at once. That’s unrealistic. ZyG exists to change that equation. We’re building a new partnership model that lets founders focus on what they do best – creating amazing products – while our data, technology, AI agents, and financing, power the product to scale. It is very clear what product innovators and DTC brands don’t need: more software, more agencies, or higher headcount. What ZyG is offering is an Operating System that executes every aspect of growth, allowing partners to focus on product innovation while preserving their equity.”
Omer Kaplan, Co-Founder And CEO Of ZyG
