Zylotech, a Cambridge, Massachusetts-based AI-driven customer analytics company, has raised $5.5 million in funding. This round of funding was led by Glasswing Ventures. Geekdom Fund, Revel Partners and Rubicon Ventures also participated in this round.
With this round of funding, Zylotech plans to expand upon its sales, marketing, and development. In conjunction with this funding round, Zylotech said that Glasswing Ventures founder and managing partner Rudina Seseri is joining the company’s board of directors.
What does Zylotech do? Zylotech enables marketers to engage their customers on a deeper and personal level. Zylotech spun out of MIT in 2017 and now many enterprises rely on it to help and retain customers.
“We are addressing the challenge of extracting insights from siloed data head-on by using AI to provide marketers with the timely intelligence they need for 1:1 personalization at scale,” said Zylotech founder and CEO Abhi Yadav. “We are honored to have the opportunity to work closely with Rudina, Glasswing Ventures and their exclusive advisors, and know their guidance and expertise in AI, Martech and data analytics will be instrumental in our continued success.”
Zylotech is used by enterprises for customer lifecycle automation, B2B account-based intelligence, personalization, cross-selling, and up-selling. And Zylotech uses prediction and recommendation engines to develop customer profiles for micro-segmentation. And it has rich integrations with a number of information platforms, including Adobe, Shopify, Magento, Eloqua, Marketo, and Salesforce.
“The intersection of AI, marketing and customer intelligence is a heated battleground and we are championing Zylotech because they are positioned to win,” added Seseri. “Zylotech uses AI marketing and automated machine learning to apply hyper-personalization and integration across massive amounts of data and devices – delivering actionable information to the hands of marketers so they can truly understand their prospects and customers.”