I’m currently at the Snap Summit. It’s all about Facebook apps and the future and development of platforms. I’ll be trying to update from here, giving you guys the skinny on what’s going on. Keep Refreshing this Page to get the latest!
10:03AM: The first panel has Susan Wu as moderator, Keith Schacht (cofounder of 42friends), Dave McClure, Jia Shen
(CTO of rock you), and Chris Smoak (of Kickflip which made TattooYou). They came out wearing funny hats and beards. The audience didn’t really laugh at all. I heard like 2 chuckles.

10:31AM: Jia Shen says you should launch on the app platform because it’s the same as making your own site because you have your own canvas pages and you can make money a month later. “You can grow stuff, you can build a company, and become a standalone business”
10:33AM: Dave McClure thinks most people are missing out on the features of feed. Mini feed is probably the best way to get your facebook application to spread.
10:35AM: Jia Shen gave advice to someone about targeting the invites to someone’s family rather then just blasting them to everyone for a Family Fan application and that got someone to spread to 300k users.
10:36AM: Jia Shen thinks that although the toy apps are shown prominently on most pages such as the wall, the poke. But people from the marketing aspect should focus on apps with 1 million or 2 million or less users have huge page views. And they can really be used for marketing.
10:38AM: Chris Smoak talked to someone from Photoflex, a Photoshop application that is having trouble spreading. And by using games attached to apps, people encouraged to play really helps growth.
10:39AM: Keith says always track everything, if you don’t see growth right from the beginning, you’ll have trouble knowing where you need to improve to see growth. The first 10-20 clicks as soon as someone adds your app are the most important.
10:40AM: Jia “Knowing your stats for your app on the fly is gold”
10:43AM: Susan Wu – “Building on the Facebook platform right now is like investing in the Chinese stock market”
10:45AM: Dave McClure – Interactions of a group of people in the mini feed has better spreading ability because it might have a higher priority to show up in feed.
10:47AM: Jia Shen – Specific targeting invites have 3 times the likelihood to get a person that has a relationship to the individual to add the app. Show targeted users on the invite page.
Oh snap… my laptop has 64% Battery left. Eff this… I only got 2 hours of battery. Dah well I’ll update as much as I can for as long as I can. I’m a flipping champion for you guys!
-Mo
10:49AM: Keith -”Facebook has raised the bar to how passionate you have to be to spam your friends.”
10:51AM: Dave -Pages are looking more and more like MySpace and that can be detrimental if they don’t give something to clean up apps from your page.
Me: I agree my Facebook page is full of stupid app invites.
10:54AM: Chris -We have like a million users but we also have a lot of smaller apps, we’re just focused on growth.
10:55AM: Dave – Metrics are over-emphasized by being daily. Look at monthly or weekly over daily.
10:57AM: Jia – The numbers are just bragging rights. In the end there is no connect to that and marketing dollars
10:58AM: Susan – There is a danger to the numbers because they don’t relate to real worth metrics
11:00AM: Jia – We look at Uninstall rates compared to the install rate from the day before
11:00AM: Keith – Uninstall is a trailing metric. If you see a lot of people uninstalling you should have seen that coming way before.
11:00AM: Chris – Make profiles very engaging. That converts to a lot of adds.
11:00AM: Dave McClure – Invites for the sake of invite sake should be related to interaction. Kiss me compared to DodgeBall- one says You kiss someone or you Hit someone… the notification is for the person on the receiving end of the action. Focus on that to keep away from spaminess rating.
11:02AM: Jia- There are only three clicks and then you get blocked so you need to be careful to not get a high spaminess rating. It’s dangerous to not listen to your users and get it set.
11:03AM: Jia – Notifications sit there forever so if you get blocked (your app) and then you go and unblock you’ll get blocked right away because your notications are still out there.
11:04AM: Jia – “Outside of the US on Facebook means UK and Canada… no seriously”
11:05AM: Susan Wu – “If you want to develop internationally wait until Hi5 releases their app platform”
11:06AM: Jia – Google is good for page views, for analytics, tracking and logging stuff on your database
11:07AM: Dave – With Google, you can log events via Javascript, but Facebook doesn’t allow for that.
11:09AM: Jia – “We’re going to focus like a laser we go full blast” I have no clue what this is in reference to… he just said it.
11:10AM: Jia -5 Biggest Channels for spreading- Name of your App, Mini Feed, Profile Action, Default Profile Action… Name should be entirely descriptive, don’t put your company name in it.
11:12AM: Chris – Initially we named our app Hot Girl because we thought it would get guys to add it
11:12AM: Susan Wu – what’s the size of your dev team and size?
Chris - we have 5 guys and 4 million users on Facebook
Jia: -5 or 6 people development
Dave – 25 teams of 3
Keith -2 full time, 3 part time… 3 million users.
11:15AM: Chris – 1 person devoted to an app is the way to go
Susan – That’s it for the panel!
Ami Vora senior platform manager is on stage talking about Facebook… big surprise. Here’s the basics of her presentation:
- We’ve got 49 million active users with rapid growth
- New growth is from 25+ and international users
- International growth: over half are out of college
- UK and Canada battle for 2nd place after US
- #6 most trafficked website
This seems like mostly Facebook propaganda… SOCIAL GRAPH!
Social Graph -is the most accurate digital mapping of real life interaction. Sounds like they’re big Star Trek fans…. “WE ARE CLONING THE WORLD IN A COMPUTAR!!!”. She’s showing tagging photos and how it changes pictures into social information and social interaction.
Tagging lets more and more people can see that photo. Only the people interested can see that photo. Value of social graph to events. Facebook has events way higher then Evite 30m to 11m… Oooo punch in the face to Evite. Way to go Facebook.
11:40AM: She’s going through the same spiel that Zuckerberg did at F8. Same pictures and everything. Either she has the exact same vision and understanding of Facebook as Zuckerberg… or he made her presentation.
If you’re reading this live… leave a comment. Otherwise I’m starting up Snes9x and gonna play some mario.
Monetizations
-relation with ad networks
-fb fund
(her list was longer than that)
FBFund-Lower Barrier to entry, small no-equity grants, right of first refusal
I’m just going to take pictures of her presentation from this point on… she’s basically just saying what’s on the slide… not exactly. I mean she’s a good presenter but I don’t think I’m adding anything by reporting live.
My Laptop Battery is out. I’ll update tonight after the conference.