Audience Town – a consumer intelligence platform that has advanced data analytics and insights for the real estate industry – announced an additional round of funding led by existing lead investors Wasatch Equity Partners. The funding will be used for accelerating Audience Town’s upgraded analytics platform and allow partnership with leading real estate platforms across technology, listings, and data.
The funding round will advance the development of Audience Town’s new and rapidly growing community-based analytics platform (now in closed beta) – which will officially launch for general availability in February 2024. And the new community analytics platform includes the groundbreaking attribution solution, which transforms the way real estate marketing teams credit sales to each lead & marketing channel. With “full loop” metrics, clients can connect a real-world home transaction to upper-funnel marketing impressions and lead source interactions that have never been attributable to real estate.
The new community-based analytics platform was designed to be more actionable for sales and marketing teams in the real estate industry, bringing consumer insights and measurement to marketing campaigns, developing personas, quantifying ROI, and verifying how many sales or leads each marketing channel is driving. Built and priced for real estate on a housing community level, this powerful platform provides predictive and descriptive consumer insights about every housing community for home builders and multifamily operators from local to national levels.
For the first time, real estate marketing teams can determine which channels lead to home transactions and precisely which referral sources lead to a home sale or lease. The attribution solution offers a closed-loop experience at every stage, originating from the prospect and ending at a home sale or lease. The marketing efforts across all avenues are measured, including search marketing, websites, forms, leads, and sales offices all the way to the final transaction.
Audience Town has been on a remarkable growth trajectory since launching in December of 2018, with 530% year-over-year growth of analytics SaaS revenue and 100% growth of audience data in 2023.
KEY QUOTES:
“As 2024 continues the shift towards consumer-centric real estate, we are so pleased to offer an innovative new way for our clients to better connect with their consumers. We are grateful that Wasatch Equity Partners has increased their investment in our team to facilitate these new developments. Now, for a small fraction of the marketing budget, real estate companies can finally confirm which channels are most effective, which ultimately translates to closing more at a higher velocity.”
– Ed Carey, founder and CEO of Audience Town
“The Audience Town team has proven that they know what real estate marketing teams need: unique insights, an easy-to-use platform, and the right community economics. We are excited to continue to support their platform that has manifested in groundbreaking innovations for the industry.”
– Scott Stettler, Managing Partner/COO of Wasatch Equity Partners
