- Digital sportfishing brand platform Catch Co. announced it has raised $6 million in funding led by existing investor Listen Ventures
Digital sportfishing brand platform Catch Co. announced it has raised $6 million in funding led by existing investor Listen Ventures. These funds will be used to support Catch Co. in its mission to create amazing fishing brands, products and shopping experiences for the modern angler.
Catch Co. is known for creating fishing brands, products, and shopping experiences for the modern angler, including the subscription-based Mystery Tackle Box. Launched in 2012, Catch Co. has quickly grown from offering a monthly fishing tackle subscription called Mystery Tackle Box, to offering its own fishing lures and rods, launching the Karl’s Bait & Tackle e-commerce platform, and producing content.
Upon creating a strong foundation with its digital-first approach, last year Catch Co. also began casting its products into new channels including retailers such as Dick’s Sporting Goods and Walmart.
Catch Co. is continuing to see rapid growth across its entire ecosystem with year-over-year growth rates approaching 100%. And Catch Co. expects to deliver over 2.5 million Mystery Tackle Boxes in 2021 and anticipates membership to its Karl’s Bait & Tackle e-commerce site to surpass 50,000 anglers in 2021 – a 500% increase since its 2018 launch. All of this growth is underpinned by its social community and innovative content, including “Unchartered,” which just surpassed 15 million minutes streamed on YouTube and Amazon Prime.
With this round of funding, the company will invest in new product categories like Catch Co.’s latest expansion of its first-ever fishing rod, developed in collaboration with famed YouTube influencers, the Googan Squad, which sold out during pre-orders.
KEY QUOTES:
“Catch Co. and Mystery Tackle Box were born out of our passion for authentically engaging with our customer community, which plays a major role in how we develop products and content. Since the very beginning our focus has been on genuinely connecting with modern anglers in ways that build unmatched brand loyalty. We are making fishing more enjoyable, inclusive, and accessible for tens of millions of anglers and our approach is not only helping us grow, it’s growing the sport.”
– Ross Gordon, Catch Co. founder & CEO
“Brands today are being built at the intersection of content, community and commerce. Catch Co. has executed on this model brilliantly and built the fastest-growing brand in fishing. Listen is all-in on this dynamic brand and team and their goal to move consumers to the outdoors.”
– Rick Desai, Managing Partner at Listen
