Fingerprint – an accurate device intelligence platform – recently announced that it raised $33 million in Series C funding led by Nexus Venture Partners with participation from Uncorrelated Ventures. The company helps developers build device identification with flexible APIs capable of identifying fraudsters while ensuring low-friction experiences for trusted users. And the Fingerprint platform leads with best-in-class accuracy, identifying 99.5% of returning users in less than 500 milliseconds of processing time. The new funding round brings the company’s total funding to $77 million.
Since being founded in 2021, Fingerprint has seen significant growth stemming from its ease of integration, instant value for new customers via API, and extensive documentation. And industry leaders like Dropbox trust Fingerprint to detect and block account takeover attempts, while Neiman Marcus relies on the same technology to create personalized experiences for its most valued customers.
Fingerprint’s persistent visitor identifier continuously improves and maintains accuracy even as browsers are upgraded. And offering a complete view of all users across web and mobile devices — whether or not they are logged in or concealing their identity — enables companies to build superior fraud detection and user experiences. Companies utilize Fingerprint for a variety of use cases, including:
— Protecting login pages from automated account takeover attacks and phishing attempts.
— Preventing payment fraud of all forms for payment processors and e-commerce retailers.
— Account sharing detection and prevention for SaaS and subscription services.
— Securing cryptocurrency exchanges
— Building paywalls that cannot be evaded by going incognito, changing IP addresses or clearing cookies.
— Restricting access for bad actors in online gaming and gambling.
Fingerprint makes it easier for any developer to get started with popular third-party integrations like Cloudflare, Segment, CloudFront and many more. Additionally, Fingerprint partners with software vendors, including Dodgeball, Okta and Spec, to generate additional value for customers and increase customer retention.
The funding round will enable Fingerprint to accelerate adoption within larger Enterprise customers, which have been a critical driver of the company’s recent growth. And Fingerprint aims to build new tools and capabilities to tackle the most complex challenges in device identification.
KEY QUOTES:
“With the gradual death of cookies and proliferation of VPNs, high accuracy device identification has never been more important. Companies battle sophisticated attacks from online fraudsters while needing to ensure their trusted customers have a frictionless experience. Fingerprint solves this challenge for thousands of companies by enabling accurate device identification and providing additional signals to inform visitor intent without inconveniencing legitimate users.”
— Dan Pinto, Fingerprint’s co-founder and CEO
“Fingerprint is becoming a modern utility for the internet economy to combat fraud. Any business that processes online transactions or payments should use Fingerprint. Its device intelligence API helps high-scale websites and apps prevent fraudulent transactions. We’re impressed by the product’s ability to deliver 10x+ ROI for its customers consistently. We love Fingerprint’s developer-focused go-to-market approach coupled with its ubiquitous open-source library, FingerprintJS. The company has commercially grown 20x over the past three years. It has a resounding product-market fit, from small businesses to large public companies. We’re thrilled to triple down and further strengthen our partnership with Fingerprint.”
— Abhishek Sharma, Managing Director of Nexus Venture Partners
