- Alyce, an AI-powered platform that has been transforming the direct mail and swag industry, announced it raised $11.5 million in Series A funding.
- This round of funding will be used for accelerating growth and to continue helping B2B companies get into more of their target accounts with a hyper-personalized to gifting
- Manifest managing partner Paul Falzone is joining the board of directors.
Alyce, an AI-powered platform that has been transforming the direct mail and swag industry, announced it raised $11.5 million in Series A funding. This round of funding will be used for accelerating its growth and continuing to help B2B companies get into more of their target accounts with a hyper-personalized approach to gifting.
Manifest led this round of funding. And General Catalyst, Boston Seed Capital, Golden Ventures, Morningside, and Victress Capital also participated in this round. In conjunction with this funding round Manifest managing partner Paul Falzone is joining the board of directors.
Alyce is considered the only platform that gives sales, marketing, and customer relations the ability to send gifts to individual recipients at scale rather than sending everyone the same generic product. And Alyce’s patent-pending AI-powered technology sends personalized gift options which recipients can either accept, exchange, or making a donation to their charity based on the value of the swag. Essentially, this give-first approach yields up to twice the target account penetration at a fraction of the cost.
“If target accounts matter, then our truly personal approach to direct mail and swag at scale moves the pipeline needle,” said Alyce founder and CEO Greg Segall. “Marketers no longer have to settle for a persona-based, spray-and-pray approach. Now their direct mail and swag channels can operate at the person-to-person level. It saves time and wasted marketing dollars. People love receiving Alyce gifts and that surprise and delight experience is what really drives us!”
“Alyce helps organizations augment their sales outreach and get the attention of prospective customers quickly,” added Fuze’s VP of worldwide demand generation Will Pringle. “Alyce can be fully integrated into Salesforce.com, which makes tracking its effectiveness easy. It’s also an excellent complement to our marketing strategy as it allows our sales and marketing teams to progress prospects through the funnel and have meaningful interactions.”
Researching a recipient’s interests and then purchasing/sending a hand-selected gift takes hours and it is impossible to scale. Alyce’s AI technology searches all publicly available information for offering gift options matched directly to those interests so it acts as a personal assistant for sales reps.
The swag may include subscription services, gift cards, and direct donations. Some of the examples may include a person who is passionate about ending homelessness donating to a local shelter, a Games of Thrones fan receiving a 3D map of Westeros and Essos, and parents with children receiving a four-person pass to an amusement park. More than 10% of Alyce’s redeemed gifts are charitable donations.
And with this round of funding, Alyce is going to build out its sales, marketing, and customer success efforts. Plus the company is going to expand its AI capabilities with 50 new hires expected in its Boston headquarters and 50 additional international hires within the next year.