- Apple is reportedly earmarking between $5 million and $30 million for each of its six original films
In order to make Apple TV+ appealing for consumers, Apple is reportedly earmarking between $5 million and $30 million for each of its six original films, according to The New York Post’s sources. And Apple is aiming to win Academy Awards with these films.
For this initiative, Apple is reportedly approaching “elevated” directors. Apple has been taking a lot of meetings and hiring a lot of talent. The original feature films division at Apple is being led by Matt Dentler — who has been the head of iTunes Movies since late 2018.
This budget is separate from the deal that Apple made with A24 in November. A24 is known as the studio that was behind the 2017 Academy Award-winning film “Moonlight.” That deal has already led to the production of a film called ‘On The Rocks.’ That partnership has already led to the production of one movie called ‘On the Rocks’ starring Bill Murray and Rashida Jones — which was written by Sofia Coppola.
Along with exclusive films, Apple is also going to have original TV show programming on the Apple TV+ subscription service. Apple unveiled Apple TV+ in March with an all-star lineup of celebrities on stage unveiling projects that they are working on for the service including Oprah Winfrey, Reese Witherspoon, Steve Carell, Jennifer Aniston, Jason Mamoa, Steven Spielberg, Oprah Winfrey, and Damien Chazelle.
However, Apple is going to face stiff competition from the likes of Netflix, Amazon Video, and the upcoming Disney+ service. It is unknown how much Apple TV+ will cost.
The New York Post’s source pointed out that Apple does not have a library of content for subscribers to view beyond the original programming. So Apple is internally debating whether to acquire a library.
“They are literally anxious and clueless about what they really want to do,” said The New York Post’s source. “Half the culture hates them making content, and the other half wants to meet stars.”
