DICK’S Sporting Goods: Agentic AI Coach Experience Launched For Athlete Guidance
By Amit Chowdhry ● Today at 3:04 PM
DICK'S Sporting Goods announced the launch of Coach by DICK'S, an agentic AI-powered conversational experience designed to support athletes throughout their sports journeys. Integrated into the DICK'S mobile app, the new digital Coach is intended to provide tailored recommendations, training guidance, product education, and personalized support based on each athlete’s sport, goals, interests, and preferences.