Bite, a provider of intelligent kiosk solutions for fast-casual and quick-service restaurants, announced it has secured $9 million in Series A funding. The round was led by Staley Capital, with participation from Graham Partners, Food-X, One Way Ventures, and Tamarisc Ventures. This funding round will drive Bite’s mission to elevate the hospitality experience by offering an intuitive ordering solution for guests placing orders in restaurant venues.
Bite’s self-service kiosk software can drive digital ordering at all fast-casual and quick-serve restaurants. And Bite’s in-store ordering platform helps over 1,100 restaurant locations improve labor efficiencies and leverage powerful personalization, increasing check sizes by an average of 20%. Bite’s software is customizable, user-friendly, and seamlessly integrates into existing tech stacks, ensuring improved order accuracy, increased throughput, and enhanced customer satisfaction.
Bite will use the funding round to fuel its growth further, focusing on enterprise restaurant brands, emerging fast casual brands, and innovative c-stores. While many of its restaurant partners live with Bite in only a portion of their locations, Bite will invest in scaling its technology solutions with its existing partners and onboarding new clients in its pipeline. The company will also continue investing in its technology capabilities, including its patented Artificial Intelligence, Bite Lift, which analyzes each order in real time to offer personalized upsell recommendations, a key to driving higher average check sizes.
KEY QUOTES:
“The restaurant industry is facing a very challenging environment, struggling to generate profits in the midst of an unprecedented labor shortage, rising minimum wages and cost inflation. Bite’s self-service kiosk software gives restaurants the tools to succeed in this environment, by leveraging our technology for tasks that can be digitized and reallocating labor to higher priority responsibilities, including greeting guests, preparing food and managing the handoff of completed orders.”
“Coupled with our use of AI to personalize the ordering experience, we are also able to help offset increasing labor costs by driving higher average checks per order. We are very appreciative of our investors who understand Bite’s differentiated offering and the value we provide to our restaurant partners. We look forward to executing on our ambitious growth plans by helping restaurants grow revenue and improve both employee satisfaction and the guest experience.”
– Brandon Barton, CEO of Bite
“Bite’s technology platform is a gamechanger for restaurants who are looking for ways to offset the significant cost pressures on their business, while elevating the in-restaurant experience in a way that engages guests more favorably and increases check sizes. Our focus is on partnering with growth-stage B2B technology companies that provide ‘better, faster, cheaper’ solutions with compelling value propositions, and Bite delivers on that in meaningful ways, allowing restaurants to work smarter and faster in servicing their guests.”
– Renny Smith, Managing Partner at Staley Capital
“As we continue to grow our exciting portfolio of evolving, quick-service and fast casual restaurant concepts, we’re hyper focused on scaling efficiently while delivering the same level of hospitality that our brands are known for. Bite streamlines the ordering and payment process for our guests and allows our valued team members and franchisees the ability to spend more time providing delicious food and great guest experiences. Plus, order suggestions recommended via Bite Lift truly personalize the guest experience by guiding our guests to great additions that complement their existing order. Our partnership with Bite has been a game changer, as we bolster our portfolio and rapidly expand our existing concepts.”
– Joe Unger, Brand President & Chief Operating Officer at Gosh Enterprises, the owner of BIBIBOP Asian Grill, Charleys Philly Steaks, and Lennys Grill & Subs
