- BounceX, a SaaS technology company built for performance marketers, announced a name change and $100 million in annual revenue
BounceX — a SaaS technology company built for performance marketers — recently made a couple of big announcements. The company is changing its name to Wunderkind on March 18, 2020. The name change also follows the company reaching the major milestone of $100 million in annual recurring revenue. So far, BounceX has raised over $75 million in funding to date.
“People and individuality are at the heart of everything we do,” said Ryan Urban, CEO of BounceX. “Whether that’s helping our clients be one-to-one instead of one-to-many, giving consumers an experience that’s aligned with their preferences, or creating an environment where employees feel empowered to express themselves, we have a responsibility to ensure that individuality is reflected in every aspect of our business.”
BounceX’s technology is known for boosting behaviorally triggered emails to over 9%, on average of a retailer’s digital revenue. And by working with companies like Samsonite, Sonos, and Tribune Publishing, BounceX helps retailers, publishers, and travel companies recognize more website visitors to deliver high-converting and individualized experiences in inboxes, websites, and in ads at a large scale.
This announcement also aligns with the company’s vision of bringing this same experience and performance to every owned touchpoint for all online businesses. And the product roadmap for this year includes the introduction of integrations for new channels and product discovery solutions aimed at influencing customers earlier in their shopping journey.
“We’re continuing to push boundaries in the marketing industry,” added Urban. “We invented what’s known today as ‘behavioral marketing’ and defined new industry standards for email list growth. Our new name and positioning will help us reinforce our continued mission of ending spam-and-slam marketing and enable our clients to bring one-to-one marketing beyond just Facebook and Google into the channels that they own.”
Currently, BounceX has more than 400 employees based out of its offices in New York and London and is planning to add 100 more jobs by the end of the year. There are now more than 350 companies working with BounceX, including Uniqlo, Avis, and Tribune Publishing.
BounceX drives over $250 million in directly attributable revenue for its retail partners every month. And BounceX is obsessed with ROI and aims to be the infrastructural interface between individuals and brands.
