Bumble: ‘Moves Making Impact’ Feature To Empower Women Working Towards A Cause

By Amit Chowdhry ● May 18, 2019

Bumble CEO Whitney Wolfe Herd was recently interviewed by CBS to unveil a new feature called “Moves Making Impact.” This feature allows users on the app to pick a cause including human rights, public policy, or economic development to support. Once a cause is selected, Bumble will donate to women who are making a difference in that community.

“We are so excited about this because we’ve given women the opportunity to make the first move,” said Wolfe Herd via CBS This Morning. “Love, friendship, business. But now their first moves can go beyond themselves and impact a woman in the world, and that woman that we’re impacting is impacting a woman in their community, so it has this catalytic effect.”

Wolfe Herd also pointed out that this feature is all about empowering women and driving change.

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“It is about paying it forward and giving women the opportunity to be change-makers through their daily lives,” added Wolfe Herd. “And if we’re asking you to make the first move, why would we stop at empowering you?”

Founded in 2014, Bumble now has more than 55 million users across 150 countries. And Bumble is also working on a feature called “Private Detector” that warns users about inappropriate photos uploaded to the app. Bumble distinguishes itself by allowing women to decide whether they want to connect with someone.

“(Bumble founding partner Andrey Andreev) has actually taken technology to detect at 98 percent efficiency if a photo has inappropriate content,” Wolfe Herd explained. “So a user might receive a photo, it will be blurred, we do not allow photo sharing that is not blurred, we really have protective measures. And if there is something inappropriate it will give you a warning not to open this photo.”

In an article written by former Forbes staff writer Clare O’Connor (now Bumble’s editorial director) back in November 2017, Bumble reportedly turned down a $450 million buyout offer from the Match Group. And the sources of that story said that Match approached Bumble to discuss a valuation of more than $1 billion.

This is not the only way that Bumble is financially supporting Bumble. The company recently launched the Bumble Fund to invest in female-led startups.

Bumble is reportedly considering going public. As of October 2018, Andreev was in deep discussions with banks to take the company public.