Global ecommerce risk prevention provider ClearSale recently announced the launch of its new Brand Protection platform. And Brand Protection by ClearSale uses AI and digital intelligence to continuously scan for and report brand impersonation attacks such as fake social profiles, ads, and websites; counterfeit products; and phishing attacks.
Impersonation scams have created losses in the billions over the past five years. And in early 2022, over 10% of all phishing emails impersonated brands. Since it is easy for scammers to create fake accounts on social, email, and marketplace platforms, impersonation is a vast and unending challenge for many high-profile retailers and brands.
Brand impersonation attacks that go unchecked could damage a company’s reputation among good customers and drive customer churn. For example, phishing attacks that impersonate brands to steal customers’ credentials could lead to account takeover and CNP fraud against retailers. In ClearSale’s 2022 State of Consumer Attitudes on Ecommerce, Fraud & CX international survey, 83% of online consumers said they would boycott an e-commerce site after a fraud experience there. These fraud attacks can also result in costly, reputation-damaging fines for non-compliance with data privacy regulations.
Brand Protection by ClearSale scans the web and social media using brands’ names, logos, products, and other data for identifying impostor websites and URLs, apps, social media profiles and pages, digital ads, marketplace profiles, and fake products. And one retailer using the brand protection platform detected more than 2,200 impostor social media profiles and had 99.9% of them taken down within 24 hours. Brand Protection by ClearSale differentiates itself from other brand impersonation solutions with its plug-and-play platform, unlimited user access, personalized in-platform support, and transparent pricing based on digital brand exposure, making it a solution for security and e-commerce teams.
KEY QUOTE:
“ClearSale has worked at the forefront of CNP fraud prevention for more than 20 years, helping many of the world’s most recognized brands prevent chargebacks and false declines. With the rise of ecommerce and social commerce, many of our customers now face an increasing number of threats to their revenue and credibility from brand impostors. Our cross-disciplinary Innovation Hub team created this brand protection platform to extend our anti-fraud expertise and threat-hunting resources to easy-to-use, effective brand protection for our clients.”
― Rafael Lourenco, EVP and Partner at ClearSale
