D’Amelio Brands – a new venture and cross-platform company created by entrepreneurs Marc and Heidi and social media stars Dixie and Charli – recently announced a $5 million strategic investment from the consumer-focused media and tech firm Fifth Growth Fund (FGF). This funding round will drive the company’s expansion into the Food & Beverage sector, with the imminent launch of D’Amelio Foods.
D’Amelio Foods will offer an array of high-quality, flavorful, and accessible snacks, with the first product hitting shelves nationwide this fall. To create unique flavors and a desire to transform everyday snacking into a joyful experience, the D’Amelio family will be intimately involved in product development and formulation, marketing, brand building, and fulfillment.
FGF partner Royce Wilson will join the Board of Directors at D’Amelio Brands as part of this strategic partnership. And D’Amelio Brands will work closely with Trusted Influence, a forward-thinking company that bridges the gap between retail and the creator economy. Trusted Influence has partnered with D’Amelio Brands and FGF in this endeavor, playing an integral role in developing the brand, sourcing, and brokering strategic retail deals for nationwide distribution.
The announcement of D’Amelio Foods follows the company’s first-ever brand venture, D’Amelio Footwear, which debuted in May 2023. And D’Amelio Footwear’s collection features a range of styles, including boots, platform slides, sneakers, pumps, sandals, etc., designed with style, comfort, and quality in mind.
The D’Amelio family has a combined social following of over 400 million and a successful TV show on Hulu (season 3 coming later this fall). And the sister duo, 19-year-old Charli and 21-year-old Dixie are the most watched faces of their generation.
The sister duo continues to make their mark in the fashion industry, collaborating with brands like Valentino, Prada, Burberry, and PUMA. And they launched their own clothing brand called Social Tourist. Their parents, Marc and Heidi, continue to encourage they all use their platforms for good and to create positive change in the world.
In May of 2023, they launched D’Amelio Footwear, their first endeavor under their most recent family venture D’Amelio Brands. D’Amelio Brands was formulated using the family’s unparalleled marketing and business knowledge combined with their unique understanding and connection to fans around the globe. And the company’s goal is to empower small and diverse businesses, launching brands that resonate with their audience and reflect their ever-changing interests. The family plans to roll out even more brands & products this year.
In September, D’Amelio Brands revealed a $6 million seed round from an accomplished group of diverse investors and business advisors, including:
— Co-Founder, serial entrepreneur, and operator Richard Rosenblatt
— Internet entrepreneur and business executive Michael Rubin
— Developer and e-commerce entrepreneur Elena Silenok
— Apple’s Senior Vice President of Services Eddy Cue
— Chief Executive Officer of Lions Gate Entertainment Jon Feltheimer
— Emmy and Golden Globe Award-winning media entrepreneur and visionary producer Ben Silverman
— Award-winning entrepreneur and beverage industry veteran Lance Collins
— United Talent Agency (UTA)
KEY QUOTES:
“D’Amelio Brands’ expansion into the Food & Beverage sector, fueled by FGF’s investment, is a significant step in our journey of continuing to launch socially conscious brands that resonate with our audience. Some of our family’s best memories are made at home, in the kitchen or snacking in the family room. The products we plan to launch under D’Amelio Foods are inspired by our favorite flavors and snacks. We’re excited for people to try them out and create lasting memories of their own.”
— Marc D’Amelio, CEO of D’Amelio Brands
“I am excited to join the Board of Directors at D’Amelio Brands and support their expansion into the Food & Beverage sector. This collaboration between D’Amelio Brands, Fifth Growth Fund, and Trusted Influence represents a truly innovative approach to product creation and distribution. With the D’Amelio family’s ability to identify Gen Z’s unique tastes and preferences, this venture promises to bring fresh, high-quality, exciting products to the marketplace. We’re not just investing capital; we’re investing in the future of consumer goods and the evolution of how brands connect with their audience.”
— Royce Wilson
