Dealtale (a Vianai company) is a next-generation platform that is driving breakthrough revenue opportunities across marketing, sales, and product teams. To learn more about the company, Pulse 2.0 interviewed chief revenue officer Ariel Geifman.
Ariel Geifman’s Background
Could you tell me more about your background?
“After graduating from the University of Virginia with my MBA, I went to work in the pharma industry. However, when I came back to Israel, I had to shift as pharma isn’t as large of an industry here – so I went into tech marketing and worked for several companies, including starting my own agency. About three years ago, I started Dealtale with a few co-founders with the goal of streamlining analytics to make it easier for marketers to use,” said Geifman.
Geifman oversees Dealtale’s Revenue team, which includes Marketing, Sales, and Customer Success, and am responsible for spearheading our GTM strategy and accelerating revenue outcomes.
Challenges Faced Building The Company
What are some of the challenges you face in building the company?
One of the biggest challenges that the company faced was the timing. Dealtale was founded in March 2020, right as the world went into quarantine.
“Suddenly we were faced with uncertainty that our investors and funding would even be able to come through, but my team’s confidence through adversity kept us marching forward,” Geifman noted.
Core Products
“Dealtale’s core purpose is the empower business professionals to glean the same types of insights that professional analysts do, and our core product helps marketers prove their revenue value. Our features support this overall vision, including data visualization, mapping the customer journey, and easy integration into an organization’s existing marketing platforms like Google Analytics or Salesforce,” Geifman explained.
Dealtale IQ
Another notable product is Dealtale IQ. “The idea behind DealtaleIQ is that marketers can ask questions, in plain English, about the data outcomes of their efforts, and promptly receive precise responses, visuals and analytics that would normally take a team of data scientists weeks or months to analyze,” Geifman commented.
Evolution Of Dealtale’s Technology
How has Dealtale’s technology evolved since launching? Geifman told me that since launching, the company has been able to build upon its original product to give marketers an all-in-one revenue science platform, including the recently announced DealtaleIQ feature – which uses a ChatGPT-like generative AI to enable marketers to act as data analytics experts.
Biggest Milestones
What have been some of Dealtale’s biggest milestones?
“Dealtale was founded in 2020, grew significantly in spite of the pandemic, and was acquired by Vianai in 2022,” Geifman replied.
Customer Success Story
When I asked Geifman about a customer success story, he cited an online jewelry marketplace called Worthy.
“Their process involved users filling out an online form and then a Worthy.
Funding
Dealtale had raised a total of $190 million in series B funding from investors including Softbank Vision Fund and KKR.
Differentiation From The Competition
What differentiates Dealtale from its competition? “Prior to this year, we were best known for our multi-touch attribution tool. Most attribution platforms can only track the last page a user went before filling out an online form, but we map out the entire customer journey. This year, we became even more distinguished with the launch of our new ChatGPT-like feature that allows marketers to ask complex questions of their revenue data and receive answers in seconds,” answered Geifman.
Future Company Goals
What are some of Dealtale’s future company goals?
“Our mission is to make marketing data accessible to marketers everywhere, so they can easily become data-driven, and therefore revenue-driven!” Geifman concluded. “In addition to our predictive data delivery tools, we will be rolling out new prescriptive tools that not only give marketers data, but use causal inference to tell them which strategies are likely to achieve the highest return.”
