- Digital experience optimization leader Optimizely has raised $50 million in Series D funding led by Goldman Sachs Private Capital Investing with participation from Accenture Ventures
Optimizely, a leader in digital experience optimization, announced it raised $105 million in funding including $50 million in Series D funding. This round of funding was led by Goldman Sachs Private Capital Investing. Accenture Ventures also joined this round.
“We’re thrilled to have the backing of one of the most respected financial institutions in the world. Goldman Sachs’ investment in Optimizely is a clear indication that the digital experience optimization market is growing rapidly and that Optimizely is the leader in this space,” said Optimizely CEO Jay Larson. “As more business is done online, companies understand that optimizing the digital experiences they deliver to their customers is the difference between winning and losing in their respective markets. Building experimentation into your company culture requires the best platform and the best services. The combination of Optimizely and Accenture can deliver game-changing value to companies that are serious about winning in today’s digital economy.”
Including this round of funding, Optimizely raised $200 million since launching. In conjunction with this funding round, Michael Kondoleon of the Goldman Sachs Special Situations Group is joining the company’s board.
“Optimizely is recognized as a leader in the experimentation space and the solution of choice for numerous global brands. We’re pleased to have Accenture onboard as a co-investor in the Series D. We see a substantial market opportunity ahead for Optimizely, and we are excited to help fuel their continued growth,” added Kondoleon.
Leading organizations have been embracing digital experience optimization as more than a quarter of the Fortune 100 has chosen Optimizely’s experimentation and personalization platform. This category has been growing at an exponential rate. And Optimizely customers such as Gap, Visa, StubHub, Metromile, Lending Club, and Sonos have been making experimentation a mainstream business best practice.
Over the past two years, Optimizely’s customers have tripled their investments in digital experience optimization with the company’s scalable infrastructure now handling over 6 billion events a day. As a result, Optimizely has consistently deployed breakthrough products and the company’s machine learning capabilities have been doubling website visitor conversion rates.
“Bridge Bank is proud to continue working with Optimizely, a global leader at the forefront of the digital experience optimization market,” explained Mike Lederman — SVP and western region director of Bridge Bank’s technology banking group. “Optimizely is on a path of substantial growth and the additional capital will help them continue to build market-leading products that are used by an increasing number of top global brands.”
Some of Optimizely’s recent platform additions also ensures that the company serves the needs of the developer community through feature management, feature flagging, and testing in production to ensure that organizations can safely launch a new product, feature, or experience.
Accenture Interactive and Optimizely have been partnered together since 2013 to help many of the leading brands transform customer experiences to drive superior business outcomes. And with this new investment, Accenture Interactive and Optimizely are planning to work more closely together to deliver high-value services along with Optimizely’s best in class software platform.
“Today’s business leaders are aware of the importance of experience but nevertheless struggle to continuously optimize and personalize their channels consistent with their customers’ expectations,” noted Matty Wishnow — the managing director of experience design and optimization at Accenture Interactive. “We know well that experimentation is the quickest, most confident path to better user experiences and returns on investment. Optimizely has a platform that truly transforms how experiences work for both the business and the customer.”
