Fintech Company Finally Raises $95 Million In Series A

By Noah Long ● Mar 29, 2022
  • Finally recently announced it raised $95 million in Series A funding. These are the details.

Finally – a fintech startup whose mission is to help small businesses automate their accounting and finance functions – recently announced a $95 million Series A, including both equity and debt. This funding round was led by PeakSpan Capital with participation from Active Capital, 500 FinTech, and GTMfund. Clear Haven Capital provided the debt facility. Other notable investors include David Bohnett (founder of GeoCities), Scott Weller (founder of SessionM). And the company will deploy the funds to grow the team and launch a corporate charge card for small businesses.

Formerly known as Back Office, Finally launched in 2018 to help automate back-office functions for SMBs. Today, over 1,000 businesses rely on Finally to give them better visibility and management over core finance and accounting activities. And throughout the past two years, Finally has experienced triple-digit growth.

Businesses are able to connect their bank and credit accounts and get immediate visibility into how their company is doing; the more data points a business connects, the more insights they unlock. And with the launch of its corporate charge card, Finally plans to make over $1 billion in credit available to small businesses.


“Running a small business at any time is daunting. Juggling cash flow, taxes, and bookkeeping can often be a distraction from running and growing their actual businesses. Our mission at Finally is to relieve the burdens on small business owners and to level the playing field. This new funding will enable us to continue to support SMBs.”

— Felix Rodriguez, Finally founder and CEO

“Finally takes the back office workflows off our shoulders, making what was once a complicated process easier and much less time-consuming. Now, we are able to connect the dots with our finances, and our business benefits from that clear visibility. The opportunity to make the process more efficient while still maintaining our accounting relationship is incredibly valuable.”

— Michael Marchese, founder and CEO of Tempesta Media, a Finally customer

“Finally is pioneering a new category at the intersection of several fintech trends—SMB digitization, accounting automation, B2B payments, embedded finance, to name a few. That’s why the work the team is doing to build a ‘do-it-for-me’ automated bookkeeping solution for SMBs is very exciting and compelling. We are thrilled to back the Finally team as they continue to democratize financial management and capital solutions for small businesses and entrepreneurs.”

— Jack Freeman, Partner at PeakSpan Capital

“We’re excited to partner with Felix and the Finally team as they continue to disrupt the way businesses manage their finances. We’re looking forward to being able to provide them the capital to achieve their next stage of growth and bring their platform to even more businesses around the country.”

— Mark Simmer, Managing Partner at Clear Haven Capital