FoodBoss is a Chicago, Illinois-based online food ordering search engine that aggregates multiple food delivery services and helps users find the best delivery deals. Recently, FoodBoss announced it raised more than $2 million in seed funding led by Cleveland Avenue.
Cleveland Avenue is a food and beverage focused venture capital and consulting firm that was founded by former McDonald’s Corporation president and CEO Don Thompson. And Cleveland Avenue is also a strategic investor in other emerging brands like Beyond Meat, Drink Maple, Farmer’s Fridge, and SomruS.
FoodBoss makes the food delivery experience simpler for consumers by aggregating information about food delivery fees, wait times, and options in one place.
And FoodBoss co-founder and CEO Michael DiBenedetto came up with the idea for the company while ordering take-out and feeling overwhelmed by the high number of competing services and information.
“I wondered whether it would have been faster to just run out of my apartment and grab a bite to eat. I literally said, ‘there should be a search engine for all this stuff like there is for travel,’ and as soon as the words came out of my mouth, the concept was born,” said DiBenedetto in a statement.
By streamlining the food ordering process, consumers who visit to their site are much more likely to complete orders with a partnership service. FoodBoss works with all restaurants that offer online ordering — not just the ones that use third-party services like Uber eats, Postmates, Delivery.com, EatStreet, and Caviar. Currently, FoodBoss provides complete information to consumers be aggregating by more than 50,000 restaurants nationally.
“FoodBoss is honing in on what’s absolutely crucial in today’s evolving marketplace: innovation in customer convenience,” added Thompson. “Our investment reflects Cleveland Avenue’s mission to strategically grow emerging brands that leverage technology to make life easier for consumers.”
