Google Messages Gains A Feature To Reduce Spam 

By Amit Chowdhry ● December 13, 2019

Google Messages

  • Google Messages now has a feature that is able to identify SMS messages from businesses and from spam calls

Google software engineer Roma Slyusarchuk has announced a new feature for Google Messages that combats spam. This feature is known as Verified SMS. This feature will utilize Google’s knowledge graph of verified businesses to identify the caller. And if the caller is identified as a spam call, then Google will filter it out.

Assuming that the text message is from a verified business, it will show the business name and logo along with a verification badge. Some of the businesses that Google supports for Verified SMS so far include 1-800-Flowers, Banco Bradesco, Kayak, Payback, and SoFi. 

The Verified SMS feature for Google Messages is rolling out gradually in nine countries starting in the United States, India, Mexico, Brazil, the UK, France, Philippines, Spain, and Canada. And more countries will be added to the list in the future.

Google also announced a new Spam protection feature that warns Android users about suspected spam and unsafe websites it detects.

“With Spam protection for Messages, we warn you of suspected spam and unsafe websites we’ve detected. If you see a suspected spam warning in Messages you can help us improve our spam models by letting us know if it’s spam or not. You can also report spam texts in Messages at anytime, and block the conversation so you won’t receive future messages,” wrote Slyusarchuk.