GoSite Closes $40 Million To Help Small Businesses Go Online

By Dan Anderson ● Dec 4, 2020
  • GoSite — an all-in-one platform company that helps small businesses grow online — announced it has closed $40 million in Series B funding led by Left Lane Capital

GoSite — an all-in-one platform company that helps small businesses grow online — announced it has closed $40 million in Series B funding led by Left Lane Capital. Longley Capital, Cove Fund, Stage 2, Ankona Capital and Serra Ventures also joined the round.

The $40 million Series B funding round will fuel GoSite’s continued expansion and development of innovative products for small businesses as well as hire exceptional talent. And this round follows shortly on the heels of a Series A round earlier this year, bringing the San Diego-based company to a total $56 million investment in 2020.

GoSite is known as an easy-to-use application gives businesses the strong digital presence they need to engage and transact with customers online. And the robust product suite enables businesses to manage their website, listings, reviews, messages, booking and payments all in one platform. Ranging from landscapers to hair salons and auto shops, GoSite helps businesses transition online and enable their customers to book, pay and review services seamlessly. 

GoSite has helped thousands of merchants stay open and continue to be found, booked and paid by their customers — which was especially crucial during the COVID-19 pandemic. So far in 2020, GoSite has doubled its customer base — reaching thousands of small businesses that have turned to the platform to bring their business online and manage it on the go. And GoSite’s offering for small businesses is expansive, as partnerships with platforms such as Shutterstock have increased reach and positioned the startup for exponential growth.

The Series B round of funding will allow GoSite to expand its product offerings to help more businesses as they adapt during COVID-19 as well as scale operations to continue to offer a world-class customer experience. And businesses now have expanded free trial access to premium products such as GoSite’s suite of Payments tools that make it easier for merchants to accept credit cards, receive digital payments, create invoices, etc. GoSite’s platform enables safe and contactless payments, overcoming a significant hurdle millions of business owners currently face.


“GoSite puts the power back in the hands of small business owners. Millions of small businesses are facing the need to transition into the digital era, and we’re excited to continue building the technology that makes this possible.”

— Alex Goode, GoSite CEO

“Small business owners have to do five things at once. Alex and his team have built a powerful, broad solution that manages to be simple enough for a one-person operation. We’re thrilled to support GoSite on their mission to make traditionally offline small businesses successful in the digital age.”

— Vinny Pujji, partner at Left Lane