HATCH: Lifestyle Brand For Women Before, During, And After Pregnancy Raises $5 Million

By Amit Chowdhry ● May 17, 2019

HATCH is a lifestyle brand for women before, during, and after pregnancy. Recently, HATCH announced it raised $5 million in Series A funding led by Silas Capital. And M3 Ventures also participated in this funding round.

CEO Ariane Goldman founded HATCH in 2011 with a goal of offering maternity clothing and clean beauty products that address the issues women face during pregnancy and postpartum. And HATCH has a mission of becoming a trusted resource for women who want to feel beautiful and confident during one of the most rewarding and challenging periods in a woman’s life.

HATCH also opened two physical retail locations in New York and Los Angeles. And it also grew from a digitally native / direct-to-consumer brand to an omnichannel business that provides community-driven retail experiences and a home base for women who are craving connections.

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And HATCH is activating several new markets with its Pop-In@Nordstrom partnership — which launched in 9 cities in April. Plus the company has a partnership with another major retailer happening later this year.

“When I launched HATCH, I was focused on creating a brand that would also serve as a trusted resource for women,” said Goldman. “We have amassed a loyal following since entering the market and are excited to partner with Silas Capital to grow our retail presence, expand our community reach and continue creating solution-based products that will best serve women for every stage of life.”

HATCH’s partnership with Silas is going to continue to establish HATCH as the leading brand across the maternity and new motherhood categories plus fuel initiatives including product expansion, community-driven retail rollout, and content development.

“The maternity market is early in a monumental shift, as a wave of millennial women become first-time mothers and demand a relatable, next-generation brand that they can trust. HATCH is the clear opinion leader at the forefront of this transformation. We’re excited to be partnering with Ariane and her exceptionally strong team to further empower this fast-growing community,” added Silas partner Brian Thorne.

Silas is also known as being an investor in a number of category leading brands within the consumer landscape.  Some of Silas’ investments include Boll & Branch, ILIA Beauty, Bellroy, Casper, Naadam, Summersalt and Lord Jones.