Higgsfield AI: $8 Million Secured To Provide Advanced Video Creation Tools Accessible To Creators

By Amit Chowdhry • Apr 7, 2024

Higgsfield AI, a company focused on democratizing social media video creation, recently announced $8 million in seed funding led by Menlo Ventures. This new funding round marks a major milestone in Higgsfield AI’s goal to bring video AI generation and editing into the mainstream with its proprietary video model.

Diffuse empowers users to create highly personalized and realistic human characters from a single selfie. And with an intuitive Prompt Builder, users can craft original content using text prompts, reference images, or videos, all powered by Higgsfield AI’s proprietary video model.

The company already launched Diffuse in select markets, including India, South Africa, the Philippines, Canada, and Central Asia, with plans for a gradual global rollout.

KEY QUOTES:

“After leading AI at Snapchat and building out ML-powered AR features that reached billions, the power of video was abundantly clear to me – it allows for unparalleled creativity and connection. And the reality is, most of the time this is happening on our phones. Higgsfield is taking it one step further. We’re on a mission to make it possible for anyone and everyone to bring their ideas to life with video through easy-to-use, mobile-first tools that fit right into our daily lives.”

– Alex Mashrabov, co-founder & CEO, Higgsfield AI

“Higgsfield AI is bringing video AI to the masses, by making it possible for virtually anyone to be a creator and easily produce engaging, personalized, and sharable videos. With proprietary video models and a world-class team that’s launched large-scale consumer products, we’re excited that Higgsfield AI has the combination of expertise and vision to create a disruptive video company.”

– Amy Wu, Partner, Menlo Ventures