Homebase, the all-in-one HR and team management app that helps over 100,000 small businesses manage their hourly teams, announces a $60 million Series D funding round. This round—led by L Catterton Growth and supported by Emerson Collective—also includes existing Homebase investors Notable Capital, Bain Capital Ventures, Khosla Ventures, Cowboy Ventures, and PLUS Capital.
Following the appointment of new CFO Philip Moon (formerly at Square, Grove Collective, and CloudTrucks), the funding round will accelerate Homebase’s R&D investments in expanding its unique, fully integrated team management ecosystem for traditionally underserved Main Street businesses.
Technology providers often overlook small businesses. But since its founding, Homebase has worked to level the playing field by being the first to break down product silos and seamlessly combine scheduling, time tracking, payroll, earned-wage access, messaging, and HR tools into the market-leading everything app for managing hourly teams.
Homebase automates paperwork, eliminates data issues, and improves accuracy, saving small business owners and managers an industry-leading five hours per week on average. This latest funding round enables Homebase to accelerate product investments, extending its lead as the most comprehensive product ecosystem for managing hourly work.
KEY QUOTES:
“When I started Homebase, it was with a simple belief: most people had not benefited from technology in their work lives. I believed then, and still today, that if we bring this work online, we can remove significant obstacles to work and expand economic opportunity for the millions of local businesses and hourly teams that found income, community, and purpose working in them. We have made a great start in this mission, bringing help to 100,000+ small business teams totaling 2+ million workers. But we are still just getting started on our journey to become a generational company transforming the hourly work experience for millions.”
“We’re excited to have investors with a deep understanding of our customers, our impact, and who share our passion for empowering incredible local business teams.”
– Homebase Founder & CEO John Waldmann
“Working with Homebase has been critical to our success, particularly when opening new stores and forecasting growth. It’s the only software we’ve found that is as intuitive and easily customized. It gives us detailed insights into specific teams and roles but the really great thing is that the product is evolving along with us. The added integrations, support, and granular reporting functions make Homebase even more valuable to us as time goes on. Our teams love the ability to see, control, and own their schedules.”
– Andy Sommer, a long-time Homebase customer and the Founder and CEO of Forth & Nomad, a Houston-based women’s lifestyle brand and coffee bar
“As a leading investor in consumer businesses and the technology platforms that power them, we share Homebase’s passion for providing comprehensive solutions that support restaurant, retail, and service-industry businesses. We’re thrilled to partner with them on this next stage of growth and product expansion. We found unprecedented love for Homebase after speaking to dozens of teams and owners who raved about the impact of the product on their lives, rating it well above competitive offerings in the market. L Catterton Growth’s strategy is to invest in truly best-in-class businesses and we’re excited to back Homebase in their journey as the clear leader in hourly team management.”
– Ian Friedman, Partner at L Catterton Growth
