Google has added a new feature to Gmail that makes it easier to unsubscribe from emails on mobile devices and the web versions of Gmail. This is done by moving the “Report spam & unsubscribe” button by creating separate “Report spam” and “Unsubscribe” buttons.
“We know it is common for people to receive unwanted messages, despite initially signing up to receive them from brands or organizations. These messages often originate from legitimate senders, and marking them as spam can negatively impact the sender’s email reputation and can potentially affect the deliverability of future emails. For this reason, we’re changing the text of the buttons to make it clearer for users to choose between unsubscribing or reporting a message as spam,” said Google in a statement.
The unsubscribe button is also moved to the hover actions in the thread list on the web. After the unsubscribe button is tapped, Gmail will send an email to the send to remove the email address from the list. The unsubscribe button will also be moved to the three-dot menu on iOS and Android devices.
Google will also require bulk senders (over 5,000 emails) to implement a one-click unsubscribe link by February 2024. And the one-click unsubscribe button has to be clearly visible in the message body. The request would also have to be processed within two days.
