Cross-Channel Growth Marketing Platform Company Iterable Raises $60 Million In Funding

By Dan Anderson • Dec 10, 2019
  • Cross-channel growth marketing platform Iterable announced it has raised $60 million in Series D funding

Iterable — a cross-channel growth marketing platform — announced that it has raised $60 million in Series D funding led by Viking Global Investors with participation from existing investors CRV, Index Ventures, Blue Cloud Ventures, Harmony Partners, and Stereo Capital. Including this round of funding, the company has raised over $140 million.

“Deploying the modern growth stack is no longer a secret strategy reserved for Silicon Valley startups. Mainstream companies around the world are adopting highly integrated best-of-breed solutions and leveraging their own data—in real-time—to achieve growth and customer engagement never seen before,” said Justin Zhu, co-founder and CEO of Iterable. “Iterable is at the core of this stack: Our customers are consolidating email service providers, mobile point solutions and homegrown messaging systems into one platform, using Iterable to gain a unified view of their customers. With Iterable, brands have one platform to create, run and iterate on the best way to engage with each customer across their lifecycle.”

This is one of many milestones for the company this year. Iterable also opened new offices in London and Denver to house its workforce. Plus Iterable also launched its metadata-driven individualization engine called Iterable Catalog. Iterable also saw over 1,000 attendees joined its signature growth marketing conference called Activate in San Francisco and London. And more importantly, Iterable continued helping the largest and most compelling brands reach their growth objectives, adding hundreds of enterprise customers to its client roster, including Priceline, Evernote, and Fender.

“Iterable has helped our team ignite a digital transformation of our brand, and we’re excited to see how their exponential growth will enable our own,” added Matt Annerino, VP of Growth, CRM & Media at Fender. “As a core platform in our marketing stack, Iterable allows us to maximize engagement, retention and lifetime value.”

With this round of funding, Iterable is going to further expand the core platform, invest in emerging engagement technologies, and scale its global offices across San Francisco, New York City, Denver, and London.