J.Crew recently announced the launch of an immersive virtual store powered by experiential e-commerce platform Obsess. And the 3D shoppable experience celebrates the company’s 40th anniversary and takes the form of a beach house that features 6 unique rooms and a separate boathouse. The J.Crew Virtual Beach House also offers rich interactive content highlighting the brand’s heritage, along with gamified elements and seamless checkout.
The Virtual Beach House is known as a 360-degree celebration of J.Crew’s iconic heritage featuring the colors, patterns, textures, and media that have represented the brand for the last 40 years. And the experience enables shoppers to discover J.Crew clothing, shoes, and accessories in themed rooms with contextual merchandising that enables them to learn more about the products.
For example, customers are able to visit the Floral Room and shop for Made-in-Spain espadrilles after learning about the 14th-century origin of the shoe’s design. And the Virtual Beach House also features images from the brand’s storied catalogs and a highly engaging Catalog Cover Pop Quiz in addition to a multiroom, interactive scavenger hunt game.
KEY QUOTES:
“We are excited to celebrate J.Crew’s 40th anniversary with the launch of the J.Crew Virtual Beach House in partnership with Obsess. This immersive experience brings J.Crew’s past and present together, giving our customers a virtual passport to explore the world of J.Crew, while shopping a curated edit of summer styles in an innovative digital format.”
— Derek Yarbrough, Chief Marketing Officer of J.Crew and Madewell
“J.Crew is an iconic American brand and we’re thrilled to partner with the company on the launch of its very first immersive virtual store. Adoption of virtual stores is now reaching scale, and brands like J.Crew are seeing tremendous value in how these experiences are enabling them to connect with new audiences, foster customer engagement, drive sales and create memorable digital touchpoints.”
— Neha Singh, Founder and CEO of Obsess
