VIA Names Matt O’Rourke Chief Creative Officer
By Amit Chowdhry ● Jan 21, 2026
VIA has appointed award-winning creative leader Matt O’Rourke as chief creative officer, effective immediately, as the Portland, Maine-based advertising and marketing agency looks to sharpen its creative vision and support continued growth. O’Rourke will report to CEO Leeann Leahy, join VIA’s executive leadership team, and oversee creative direction across the agency’s client roster, which includes brands such as Arm & Hammer, Klondike, and Golden Corral.