- Microsoft’s professional social network service LinkedIn has confirmed it is building a Stories-like feature. The feature will be available for all users soon.
Microsoft’s professional social network service LinkedIn has confirmed it is building a Stories-like feature. The feature will be available for all users soon.
“Stories first appeared on Snapchat, with other platforms like Instagram and Facebook adopting them soon after. They spread for a good reason: they offer a lightweight, fun way to share an update without it having to be perfect or attached to your profile forever. Does that exist in the business world? I’d hope that most of my interactions in the break room or passing people in the hall are similarly ephemeral and light,” said Pete Davies, head of Consumer Product at LinkedIn, in a statement via Social Media Today.
Davies pointed out that the feature is being tested internally. But it is unknown when it will be rolled out.
“We’ve learned so much already about the unique possibilities of Stories in a professional context. For example, the sequencing of the Stories format is great for sharing key moments from work events, the full-screen narrative style makes it easy to share tips and tricks that help us work smarter, and the way Stories opens up new messaging threads makes it easier for someone to say, “and by the way… I noticed you know Linda, could you introduce me?” added Davies.
This is not the first time that LinkedIn tested out a Stories feature. A couple of years ago, LinkedIn tested out a Stories feature for university students. At the time, the Stories feature on LinkedIn was called “Student Voices.”
