- McDonald’s is now officially testing a new plant-based burger called the P.L.T. (Plant. Lettuce. Tomato.) in Canada
McDonald’s has set up a 12-week test of a new plant-based burger called the P.L.T. (Plant. Lettuce. Tomato.) in 28 restaurants in Southwestern Ontario. The test began yesterday.
The P.L.T. is made with a Beyond Meat plant-based patty crafted exclusively by McDonald’s, for McDonald’s, to deliver the iconic taste customers know and love.
“McDonald’s has a proud legacy of fun, delicious and crave-able food—and now, we’re extending that to a test of a juicy, plant-based burger,” said Ann Wahlgren, the Corporate Vice President, Global Menu Strategy and Innovation at McDonald’s. “We’ve been working on our recipe and now we’re ready to hear feedback from our customers.”
The plant-based McDonald’s P.L.T. burger is being served on the company’s signature warm sesame seed bun with the iconic McDonald’s taste in which customers are accustomed. The plant-based patty has no artificial colors, artificial flavors, or artificial preservatives.
“During this test, we’re excited to hear what customers love about the P.L.T. to help our global markets better understand what’s best for their customers,” added Wahlgren. “This test allows us to learn more about real-world implications of serving the P.L.T., including customer demand and impact on restaurant operations.”
The P.L.T. is priced at $6.49 CAD plus tax.
