Adobe Acquires Indian AI Marketing Intelligence Startup Rilo
By Amit Chowdhry ● Sep 2, 2026
Adobe has acquired Rilo, an India-based AI marketing intelligence startup, through a transaction involving the acquisition of the company's team and licensing of its technology, according to TechCrunch. The deal gives Adobe a six-person team and technology focused on automating marketing workflows as enterprises increasingly use AI to create, deploy and track campaigns and automate other go-to-market tasks.