Lippincott To Acquire Athletics To Expand Digital And AI Brand Capabilities
By Amit Chowdhry ● Oct 6, 2026
Lippincott has entered into an agreement to acquire Athletics, a New York-based brand and innovation studio, expanding its capabilities across digital experiences, creative technology and AI-powered brand activation. Financial terms of the transaction were not disclosed. The transaction is expected to close on November 2, 2026.