- Enterprise content marketing platform company NewsCred has raised $20 million in financing
NewsCred — an enterprise content marketing platform company — recently announced it raised $20 million in financing. This round of funding will accelerate R&D innovation, fuel expansion, and support the growing demand for the Integrated Marketing Edition of its CMP.
This funding round was led by InterWest Partners with new participation from strategic partner Dentsu Inc. along with Escalate Capital Partners. Including this round, NewsCred has raised over $100 million. All of the major existing investors also participated in the round including FTV Capital, Mayfield Fund, FirstMark Capital, and Greycroft.
“This latest round of funding will help us double down on our mission to unleash the potential of marketing teams,” said NewsCred co-founder and CEO Shafqat Islam. “Not only do we have the most invested capital in the category, but we are also the largest in terms of revenue. Our traction in the enterprise market is a testament to the confidence that customers have in our business as well as our mission. The future is bright, and we are excited to continue supporting our customers in pioneering a new, modern era of marketing.”
Launched about 10 years ago, NewsCred has established itself as the leader in its category and positioned highest and furthest to the right in Gartner’s Magic Quadrant for Content Marketing Platforms for two consecutive years. By combining its domain expertise and industry-leading platform — which is recently enhanced with strategic planning and global collaboration tools — NewsCred is now setting out to modernize how global marketing organizations work.
And in the past year, NewsCred launched the Integrated Marketing Edition of its CMP thus introducing new campaign planning and project management functionality designed to unify global marketing organizations.
With its complete solution of technology, content, and services, NewsCred brings marketing teams together with tools to ideate, plan, create, govern, and measure integrated campaigns and supporting content from a single platform. Some of its customers include Twitter, Fidelity, Cisco, and more, to elevate marketing performance and drive business value.
“We believe that Content Marketing Platforms are equipped to become the strategic centerpiece for modern marketing organizations,” added Shafqat. “By bridging the gap from campaign planning to content creation, providing tools to streamline execution, and surfacing analytics across operational efficiency and campaign performance, we are empowering global marketing organizations to transform how they work, deliver exceptional content, and elevate the impact of their marketing efforts.”
