Suave Brands And Elida Beauty Complete Merger To Create Evermark
By Amit Chowdhry ● Jan 30, 2026
Suave Brands Company and Elida Beauty have completed their merger to form Evermark, LLC, creating a new global platform of personal care brands backed by Yellow Wood Partners. The companies said the combined portfolio represents approximately $1.9 billion in annual retail sales, positioning Evermark as a scaled independent player with broad household penetration and category reach across hair care, body care, skin care, lip care, and personal essentials.