Phia: $30 Million In Funding At $180 Million Valuation Raised To Expand AI Shopping App
By Amit Chowdhry ● Dec 15, 2025
Phia, an AI-powered shopping app co-founded by Phoebe Gates and Sophia Kianni, has raised $30 million in new financing that values the company at about $180 million, according to Bloomberg. A Phia spokesperson confirmed the round. The funding round was led by Notable Capital. Kleiner Perkins and Khosla Ventures also reportedly participated in the round along with several celebrity backers, including Hailey Bieber, Kris Jenner, Sheryl Sandberg, and Sara Blakely .