Pet Food And Wellness Company Alpha Paw Raises $8 Million

By Noah Long ● Oct 18, 2021
  • Pet food and wellness company Alpha Paw announced recently it has raised $8 million in a Series A funding round. These are the details.

Pet food and wellness company Alpha Paw announced recently it has raised $8 million in a Series A funding round. The funding round — which was led by Nordic Eye — supports the growth the company has experienced since launching in late 2018. Alpha Paw is known for representing one of the largest breed-specific pet communities globally with more than 10 million followers across various breed fan pages and social platforms.

In the 3 short years since Alpha Paw was founded by father-son entrepreneur duo Ramon van Meer and Victor van Meer, it has skyrocketed, doing $750,000 in sales in its first year to more than $20 million in 2020 and a projected $35 million this year. And the Series A funding will help Alpha Paw continue to expand its product line, acquire other pet brands, and move forward with its vision to be the best breed-specific health resource for every pet need. And in the coming months, Alpha Paw will launch a line of wellness subscription boxes that include everything a pet parent needs for personalized pet health regiments.

Alpha Paw offers a wide-ranging catalog of carefully curated and breed-specific pet products designed with a trusted “Vet Stamp of Approval” from leading pet experts and certified veterinary professionals. And as a result, Alpha Paw fosters a valuable long-term relationship with pet parents, something more traditional brick-and-mortar pet retailers have failed to do as effectively. With products ranging from customized pet food to dog ramps and supplements, Alpha Paw is making it easier than ever to address any wellness need that your pet might have.

For every product that was purchased, Alpha Paw donates meals to shelter dogs across the country. And so far, they have donated over 500,000 meals and counting. The company also launched its own charitable foundation called The Alpha Paw Foundation – which partners with local and national non-profits and shelters and hosts donation drives and adoption events, aimed at helping as many rescue animals as possible find loving homes.


“Alpha Paw’s customers are looking for the very best in quality and design for their pets and they are passionate about the unique needs of each breed. Our vision is to make it easy for pet parents to give their pets the same quality care that they give themselves. This means daily exercise, proper supplements, nutrition-rich food and dental care. If it’s something you do to make yourself healthy, we want you to be able to do it for your pet.”

— Alpha Paw CEO Ramon van Meer