- Brooklyn-based Pico announced it raised $4.5 million in seed funding led by Precursor Ventures and Stripe
- Bloomberg Beta, Village Global, and Axel Springer Digital Ventures also joined this round
- Pico plans to further expand its set of analytics and revenue tools with this round of funding
Pico, a Brooklyn-based company that builds tools to help content creators thrive on the web via revenue tools and analytics, announced it has raised $4.5 million in seed funding led by Precursor Ventures and Stripe.
Bloomberg Beta, Village Global, and Axel Springer Digital Ventures also participated in this round. In conjunction with this round of funding, Precursor Ventures managing partner Charles Hudson is joining the company’s board of directors. Plus Pico also announced the general availability of the Pico platform after a yearlong private beta with select participants.
“Pico’s Audience Relationship Management platform is built for an emerging class of small and midsize businesses creating close-knit communities around content and identity. They range from local newsrooms and trade publications to fan clubs, non-profits, and much more,” wrote Pico founders Jason Bade and Nick Chen in an announcement. “The previous generation of these businesses relied primarily on advertising revenue, but those fortunes have faded in dramatic fashion, especially as browsers and governments around the world have increasingly restricted the flow of personal data from consumers to advertisers.”
Pico offers an all-in-one code-free solution for registration, data, and revenue for these publishers. And this round of funding is considered a critical step towards unlocking the full potential of the sector. While in private beta, Pico said it was inspired by the success of customers like The Colorado Sun, ImpactAlpha, and VinePair.
With this round of funding, Pico plans to further expand its set of analytics and revenue tools to make “media entrepreneurship truly within reach for all storytellers.”
