Direct-mail marketing company PostPilot announced a strategic investment from global growth equity firm Summit Partners, with participation from Klaviyo founders Andrew Bialecki and Ed Hallen.
This funding round will accelerate hiring, expand internationally, and continue developing PostPilot’s proprietary direct mail targeting and execution capabilities.
PostPilot believes that brands must utilize a mix of marketing channels to drive revenue and build strong customer relationships. And by facilitating thoughtful, personalized customer communication, PostPilot helps enable brands to market at scale, unimpeded by ad networks and other intermediaries. Powered by a data-driven direct mail platform, PostPilot campaigns target the full customer funnel, from retention to retargeting to prospecting, offering AI-powered targeting features designed to enhance customer interactions and boost campaign performance.
Top brands like e-commerce leaders Dr. Squatch, Hexclad, and Good American depend on PostPilot to help drive sales, acquire higher lifetime value customers and diversify their marketing.
PostPilot has native integrations with the e-commerce solutions DTC brands use the most. And the company’s frictionless interface lets brands of all sizes leverage their existing customer data across Shopify, Klaviyo, Attentive, Recharge and other key platforms.
This funding round ( the company’s first major equity transaction) comes at a time of strong momentum and expansion for PostPilot. And over the last year, the company opened new production facilities in the U.S. and U.K. and has launched several innovative products, including SiteMatch for website retargeting, ShopDrops to support in-store retail sales and lookalike audiences for prospecting.
PostPilot remained profitable even as the company has continued its rapid growth trajectory, generating revenue growth of over 200% in 2023 alone.
KEY QUOTES:
“PostPilot has helped thousands of ecommerce and omnichannel brands across nearly every category unlock the power of direct mail. This strategic investment allows us to innovate even faster and accelerate our mission to help brands grow at a time of increasing online competition and consumer privacy. We’ve proven that direct mail works, and we’re building on that success every day.”
- PostPilot co-CEO Drew Sanocki, who founded the company with co-CEO Michael Epstein in 2018
“At a time when media mix diversity is increasingly critical, PostPilot has built a leading self-serve programmatic direct mail platform used by brands and agencies around the world to help acquire and retain customers.”
- Melanie Whelan, a managing director with Summit Partners and former CEO of SoulCycle
“We have been particularly impressed by Drew and Michael’s deep understanding of the customer and their ability to develop innovative solutions designed to address the challenges that omnichannel and digitally native brands face today. We first learned of PostPilot following enthusiastic reviews from several consumer companies, and we look forward to partnering with this impressive team during this next phase of growth.”
- Julianne Hummelberg, vice president with Summit Partners who has joined the PostPilot board of directors
“Ed and I have watched PostPilot grow from afar. Like Klaviyo, they are fanatical about helping B2C businesses transform data at scale into smarter, personalized experiences. We are excited to back a company that shares our mission to help brands succeed through deeper customer relationships built across every interaction.”
- Andrew Bialecki, founder and CEO of Klaviyo
“Summit Partners has a long history of partnering with category-leading companies, including Klaviyo, Brooklinen, and Solo Brands. The Summit team has a deep understanding of the PostPilot technology and the opportunity ahead, and we are thrilled to work together to unlock new growth channels for consumer brands around the world.”
- Michael Epstein, founder and co-CEO of PostPilot
