Sarasota, Florida-based Revcontent — one of the leading content discovery companies — has named Omar Nicola as the next CEO of the company. Nicola is succeeding Revcontent founder and current CEO John Lemp. Going forward, Lemp will remain the Chairman of Revcontent’s board of directors.
“I am beyond thrilled to be joining Revcontent,” said Nicola in a statement. “For quite some time, media publishers have struggled to monetize audiences in a way that allows them to scale their businesses. Content marketing is a space that has provided companies a valuable revenue stream, which is imperative for brands of all sizes to continue to grow and tell their stories beyond the walled gardens. Revcontent has been at the forefront of this push, and I’m looking forward to working with our team to expand our client base and to identify technical solutions to best serve our partners.”
Photo Credit: Omar Nicola via LinkedIn
Prior to joining Revcontent, Nicola worked at companies like Morgan Stanley, Music.com, Gorilla Nation Media, MySpace Music, Mojiva, Evolve Media, and Uproxx Studios. Then Nicola became the co-founder of a mobile advertising technology company called Kixer. Kixer connected publishers and users with mobile app recommendations and its platform was used by hundreds of media publishers.
As a result, Kixer was acquired by Lakana and its parent company Nexstar Broadcasting Group. Following the acquisition, Nicola worked as SVP for Revenue & Operations at Nexstar until 2017.
Kixer’s model was similar to Revcontent except it was based on mobile apps rather than news articles, according to TechCrunch. And Nicola has been working in the advertising tech space for more than ten years.
Nicola revealed that his initial 90-day plan will be to focus on the continued expansion of publishers and advertisers using Revcontent and identify technical solutions to generate additional revenue for partners. And he will also focus on continuing to improve upon the quality of content within Revcontent.
“Omar is the perfect choice to take over as CEO of Revcontent, because of his wealth of experience and track record of success as a publisher and a leader of several different advertising technology companies,” said Lemp. “Founding and building Revcontent has been one of the most rewarding times of my life and I am humbled by the many successes. Those successes have allowed Revcontent to mature from startup to an industry-leading company, and Omar’s knowledge and experience are a huge resource for the long-term future of the company. I look forward to following Revcontent’s future success as Chairman while also having the opportunity to spend more time focusing on my family, my other businesses and some passion projects.”
Nicola pointed out that the goal is to work closely with media publishers and advertisers to help balance the fine line between revenue and user experience. In order to balance this fine line, Nicola said that the company will build trust, educate themselves, educate partners, and work with them in order to earn maximum dollars across all partners.
Back in February, Revcontent said it was hitting 250 billion content recommendations per month. And the company is partnered with over 2,300 publishers and 1,500 advertisers.