Adam Blitzer To Focus On Customer Data Platform As Head Of Salesforce Marketing Cloud

By Amit Chowdhry ● Nov 8, 2019
  • Salesforce recently announced that it named Adam Blitzer as the new CEO of Marketing Cloud division. This is what he is going to focus on.

Salesforce recently announced that it named Adam Blitzer as the new CEO of the Marketing Cloud division. Salesforce’s Marketing Cloud suite of products includes a set of digital marketing tools based on the company’s acquisition of ExactTarget back in 2013.

That is when Blitzer had joined Salesforce. Blitzer had co-founded Pardot — which was acquired by ExactTarget. And then ExactTarget was bought by Salesforce a year later.

Ever since Blitzer was hired at Salesforce, he oversaw the company’s Sales Cloud and Service Cloud prior to taking up the Marketing Cloud CEO role last month. Blitzer succeeded Bob Stutz — who is now working at SAP.

Going forward, Blitzer is going to focus on Salesforce’s customer data platform — which will be launched next year. With this platform, Salesforce will help marketers unify customer data according to TechCrunch.

Blitzer told TechCrunch that a customer data platform is a “key pillar” of Salesforce’s Marketing Cloud strategy especially in a fragmented landscape where a marketer is faced with “7,000 logos.”

“We don’t have to do 7,000 things — we can be the hub of marketing for our customers,” said Blitzer via TechCrunch.

He believes that Salesforce could be the hub of marketing for customers and create the “single source of truth” for customer data used across a wide range of products.

Featured image credit: Adam Blitzer