Salesforce has announced that it made a definitive agreement to acquire Charlotte, North Carolina based MapAnything — which is a pioneer in location intelligence software built natively on the Salesforce Platform. MapAnything essentially integrates map-based visualization, asset tracking, and route optimization to drive efficiency for field sales and service teams.
And MapAnything is also known for delivering better customer experiences. Customer experiences are becoming more important than price as the key differentiator for brands. MapAnything also empowers field sales and service employees to show up with the right context to effectively address customer needs and provide value in every interaction.
“With MapAnything, Salesforce will be uniquely positioned to extend the power of Sales Cloud and Service Cloud post-closing to deliver market-leading location-based intelligence solutions that improve field sales and service employee productivity and deliver customer success,” said Salesforce in a statement.
Founded by CEO John Stewart and CTO Ben Brantly, MapAnything will help Salesforce work with brands to effectively plan how many people they need, where to put them, how to make them productive, and how to track what’s being done in real-time. MapAnything also has geofencing abilities and that can handle account distance and costs in order to hit navigational goals.
Prior to the acquisition, MapAnything raised $84.1 million in funding. Of the total funding, MapAnything raised $42.5 million back in November. The terms of this deal were undisclosed.
MapAnything’s products were available through the Salesforce AppExchange for a while now. And the company was also named as a Salesforce SI Partner and ISV Premier Partner. MapAnything has nearly 1,900 customers including many of the Fortune 500 companies.
