- Salesforce EVP & chief marketing officer Stephanie Buscemi announced a new company marketing campaign called “We Bring Companies and Customers Together.”
In a blog post, Salesforce EVP & chief marketing officer Stephanie Buscemi announced that the company is launching a new marketing campaign called “We Bring Companies and Customers Together.”
Buscemi had pointed out that Salesforce did a lot of research over the last 6 months to find out what its brand means to people. And she acknowledged that while the brand is strong, they learned that the rapid expansion of CRM outside of salesforce automation combined with the fast-changing technology landscape means “people still don’t understand well enough what exactly we do.”
The Salesforce brand is thought of in 3 ways: product, people, and planet. The product is the world’s #1 CRM and it connects customers and companies in a whole new way. The people at Salesforce are changing lives by teaching in-demand skills that lead to great jobs with its free online learning platform called Trailhead. And the planet goal is to keep building a business that is a platform for change as people want to work with companies that they trust and know they are “doing to do good.”
“Every employee gets the same 360-degree view of every customer and the same power to deliver great experiences, and build trust, at every step. These core principles apply to every industry. In healthcare, it’s patients not customers. In hospitality, it’s guests. Whoever your customer is, we’re helping bring you closer to them,” wrote Buscemi. “Another important component of the campaign is showing up in new places with new partners that share our values. One example is our partnership with WaitWhat (the team behind Masters of Scale who also led TED’s media organization) and Arianna Huffington’s Thrive Global, where we created a new podcast, #MeditativeStory, that brings mindfulness to life in an exciting, and attainable, new way.”
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