Sendoso, a San Francisco-based Sending Platform (SP) for sending anything, has announced it raised $10.7 million in Series A funding to accelerate growth and solve the complexity of sourcing, storing, shipping, and measuring ROI for everything businesses have to send. This round of funding was led by Craft Ventures, a venture firm launched by David O. Sacks. Including this round, Sendoso has raised $13.2 million in funding to date.
Sacks was the COO of PayPal, the founder/CEO of Geni.com, the founder/CEO of Yammer, the interim CEO of Zenefits, the current founding Chairman of Harbor, and the producer of the Thank You For Smoking film. Signia Partners, Storm Ventures, Struck Capital, and Hack VC also participated in this round.
“This is a pain we felt personally: Sending is hard. We wanted to alleviate the complexity that’s holding companies back from sending physical items at scale,” said Sendoso co-founder and CEO Kris Rudeegraap. “By doing this, we’re enabling the teams we work with to be much more creative, thoughtful and meaningful in their outreach.”
Sendoso was created to solve a major problem. Many company employees are “drowning in digital noise” such as the constant influx of emails, texts, app notifications, and ads. And many of these sources have become synonymous with spam, which makes these communication channels less effective.
“Email is overused and low impact. What we’ve gained in efficiency, we’ve lost in creating meaningful connections with the people that drive our business forward,” added Craft Ventures VP of Investments Brian Murray. “Sendoso makes it easy for anyone to send unique items, custom packages, and thoughtful gifts to their prospects, customers, partners, employees or recruits.”
Founders Rudeegraap and Braydan Young discovered that they could rise above the noise and connect with people in more meaningful ways through direct mail, handwritten notes, personalized gifts, perishables, etc.
To simplify the gift-giving process, Sendoso integrates with Salesforce, Marketo, SurveyMonkey, Shopify, and Amazon. As a result, marketers can engage buyers with automated event invitations, swag boxes, and other collateral. Plus salespeople can create personalized outreach from their CRM or sales automation system with custom gifts accompanied by handwritten notes via Amazon integration.
