Bedding Brand Company Sheets & Giggles Raises $1.3 Million To Meet Production Demand

By Noah Long ● August 7, 2019
  • Sheets & Giggles — a rapidly growing bedding brand — announced it raised $1.3 million in seed funding

Sheets & Giggles — one of the fastest-growing bedding brands in the US — announced it raised $1.3 million in seed funding to help meet production demand for its line of sustainable lyocell bed sheets made from eucalyptus trees.

This round of funding will enable Sheets & Giggles to meet stronger-than-expected demand for the one-year-old bedding company — which is on pace to quadruple sales in the second year.

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Rockies Venture Club led the funding round and it brings S&G’s total funding to approximately $2 million since the company launched in 2018. Alpha Bridge Ventures, Jack Einhorn (Fancy founder), James Beshara (Tilt Founder), Secocha Ventures, Kokopelli Capital, W&T Family, Groundswell Ventures, and the partners at Foundry Group (invested as individuals).

Sheets & Giggles is also the first male-founded startup to include the Candor Clause in its funding documents — which is an open-source disclosure to promote gender equality in entrepreneurship.

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“It’s honestly a dream to reach this stage,” said S&G founder and CEO Colin McIntosh. “Believe me, it’s not easy to get investors to take you seriously when you’re pitching a bedding brand based on a pun, but luckily the market’s reception to our sheets allowed our investors to do their due diligence in their sleep. We love reading our customers’ glowing and often hilarious reviews – our community is hands down the most fun community in the sheet space – and we look forward to watching eucalyptus become as widely known as bamboo or cotton.”

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Along with expanding production and growing its Denver-based team, the funding will enable S&G to accelerate the rollout of new textile categories to an existing product line that has received a 5-star review on Amazon from nearly 90% of customers.

Later this month, S&G will be launching an ultra-soft eucalyptus throw blanket thus creating another sustainable and affordable option for customers who are tired of putting up with the same old sheet from other retailers.

This round of funding comes on the heels of an aggressive inaugural year for the company. S&G had finished first in the Denver Startup Week 2018 Pitch Challenge before joining the 2019 class of Techstars Boulder.

S&G has doubled its revenue quarter-over-quarter so far in 2019. And the company recently received major brand exposure on July 17th when it was featured on the Amazon.com homepage as the “Deal of the Day.”

“It has been incredible to see this type of growth achieved in such a short timespan,” added Einhorn. “Colin’s keen eye for design, desire to delight the customer, and strong affinity for analytics has positioned the company to define and scale this new category of eucalyptus products.”

S&G’s eucalyptus sheets are manufactured through a lyocell process. And they have higher softness and smoothness ratings than cotton, breathe better, and are less prone to fade even after repeated washing. Plus it is sustainably grown and knit.

And S&G’s bedding also manages and evaporates moisture better than cotton thus promoting an anti-microbial environment that will help keep sheets fresh and clean. Plus every S&G sheet set conserves up to an estimated five years’ worth of the average person’s drinking water compared to cotton sheets. The company also plants a new tree for every single order.