Simr (previously known as UberCloud) has unveiled Simulation Operations Automation (SimOps) and announced $20 million in Series A funding led by Uncorrelated Ventures, with investments from BMW i Ventures and Earlybird Venture Capital. SimOps offers best practices in computer simulations implemented by the majority of the design engineers at three of the Magnificent Seven companies available to design engineers everywhere.
Simr provides engineers with a single platform for using any computing resources with any leading simulation tool and it is transforming how engineers design, verify, and test products by automating sophisticated simulations in the cloud. And it does this while eliminating the need to specify, procure, implement, and manage complex High-Performance Computing (HPC) environments.
This platform also enables the implementation of SimOps best practices, boosting innovation and productivity among design engineers while enabling IT and operational control. And the company partners with leading simulation platform providers, including Ansys, Siemens, and Dassault Systèmes.
With the closing of the new funding round, Salil Deshpande, General Partner at Uncorrelated Ventures, and Baris Guzel, Partner at BMW i Ventures, join Ali Kutay, CEO and Chairman of Striim, and Roland Manger, Co-founder and Partner at Earlybird Venture Capital, on the Simr board of directors.
By enabling some of the most successful manufacturing companies, including three of the seven most successful tech companies, to test and verify their product designs, Simr has developed a deep understanding of best practices for operating and automating design simulation processes. And this set of practices is called Simulation Operations Automation (or SimOps).
SimOps makes engineers more productive by letting them focus time and attention on design decisions instead of managing compute resources, accelerating the timeline for designing and testing products. The total time required for simulation is significantly reduced when configuring, deploying, scaling, and running automation, which can be done by Simr in any public, private, or hybrid cloud.
Simr offers several benefits, including:
1.) Utilizing cloud HPC enables engineers to work with large models and detailed simulations that would be too complex for standard workstations. And this leads to the rapid development of more accurate and effective designs, increasing innovation and helping speed the delivery of products to market.
2.) Simr ensures a no-compromise user experience by enabling engineers to use any and all of their existing simulation platforms and workflows – including those from Ansys, Dassault, and Siemens without any additional onboarding or configuration. So this eliminates reskilling and ensures that productivity is accelerated.
3.) The Simr platform’s implementation in the customer’s own cloud account enables IT teams to keep all proprietary data behind their corporate firewall – under their complete and exclusive control while also maintaining direct access to their cloud provider’s full range of security and compliance mechanisms.
4.) Unlike consumption-based pricing models, Simr’s fixed per-user pricing promotes simulation use by enabling customers to maintain direct relationships with the engineering software vendors and cloud providers of their choice. And this enables them to leverage their own negotiated pricing and access these resources on an as-needed basis.
KEY QUOTES:
“In today’s market, leading products are complex and increasingly require system-level, multiphysics simulation. This approach calls for robust simulation automation tools as part of our customers’ product design and simulation environments. For more than 10 years, Simr (formerly UberCloud) has critically provided our enterprise customers with these tools using the latest HPC cloud resources, ensuring they stay on the cutting edge of innovation.”
– Wim Slagter, director of partner programs at Ansys
“Simr’s approach has given it valuable insights into the challenges faced by engineers and IT teams in managing cloud simulation environments and the untapped potential for enhancing the use of cloud resources in engineering simulations. The complexity of the HPC Cloud market can be a challenge for many, so a clear, streamlined approach like SimOps could truly be a game-changer for many.”
– Steven M. Levine, PhD., Senior Director, Virtual Human Modeling at Dassault Systèmes and Executive Director, Living Heart Project
“SimOps has the potential to revolutionize how companies design complex, breakthrough products by letting teams iterate and test their ideas in the time they were previously forced to waste waiting for simulations to be completed. SimOps gives engineering teams the power to explore more options faster and at lower cost. As manufacturing continues to evolve towards more digital and simulation-driven development processes, Simr is well-positioned to play a pivotal role in this transformation.”
– BMW i Ventures’ Baris Guzel
“SimOps changes the way groundbreaking ideas become real products. The knowledge and best practices of the world’s largest and most innovative manufacturers become available to companies of all sizes. I’m excited to accelerate this process through an investment in Simr.”
– Uncorrelated’s Salil Deshpande
“One can’t develop products today without HPC modeling and simulation, and anything that makes running simulations easier is always greatly welcomed by designers, engineers, and researchers. Moving forward, the ability to run simulations more quickly with less complexity and friction, and without limitations on computing resources, will separate the highest-performing engineering teams and the top manufacturing companies from the rest.”
– Industry analyst Earl Joseph, CEO at Hyperion Research and Executive Director of the HPC User Forum
“Simr lets engineers design better products by giving them the ability to design and validate literally anything they can conceive of at previously unimaginable speed. As demonstrated by the traction we have with the world’s top companies and the support of our investors, there is a strong need for these unique innovations. SimOps is the much-needed new engine of manufacturing simulations.”
– Burak Yenier, Co-founder and CEO at Simr
“Simr provides the opportunity for companies to have the much-needed agility to innovate, simulate, and design cutting-edge products for the ever-changing global market. SimOps provides the engineering community the framework to leverage the simulation capabilities and capacity needed to be a market leader in product innovation.”
– Greg Collins, Senior IT Director of Engineering Systems at BorgWarner
“Simr has enabled us to streamline processes and enhance efficiency through its cloud-based simulation setup platform. Furthermore, it has significantly expanded our capabilities, enabling us to swiftly tackle complex, time-dependent simulations involving combined physics, such as radiation and moisture content particles, with exceptional speed.”
– Gilberto Osornio Nieto, Associate at Buro Happold, an international, integrated consultancy of engineers, designers, and advisers
“Using the Simr platform allows us to accelerate our simulation by a factor of six compared to running them locally—without having to invest in additional hardware and at very bearable operating costs. Thanks to this cloud-based simulation environment, DEHN is saving valuable time as well as the money it would otherwise spend on highly paid experts in research and IT operations. The research division can run simulations faster and achieve more precise results using their tried-and-true simulation solutions.”
– Manfred Ferstl, Head of IT Technology Operations at DEHN, the world leader in lightning protection technology
“The freedom that Simr gives us from hardware and CapEx is accelerating the realization of our MissionZero initiative by giving our engineering teams more creativity and flexibility. Simr is critical to our delivery of the solutions that will make zero-emissions mining operations and cement plants possible by 2030.”
– Holger Kirketerp, Head of Cloud Center of Excellence, FLSmidth, market leader in the global mining and cement industries
“Following SimOps best practices lets our engineers do much more with the time they have by removing the need to deal with complex high-performance computing resources. It puts the ability to set up, access, and use exactly the right compute resources for their simulations at their fingertips. With Simr, they are developing higher-quality products in a shorter amount of time.”
– Metin Ozen, CEO and Principal of Ozen Engineering, an Ansys Elite Channel Partner
“Simr’s ability to accelerate design outcomes without exposing valuable intellectual property outside the customer organization is unique in this industry. It is another key differentiator that makes the platform an obvious choice for modern manufacturing.”
– Anurag Gupta, Principal of Trantor Enterprises, who previously served as Head of Sensor Technology for Google Nest
