SugarCRM – a provider of the award-winning AI-driven CRM platform – recently announced it is harnessing the power of generative AI to bring newfound out-of-the-box value and productivity gains to its thousands of midmarket customers worldwide, advancing the customer relationship management platform for sales representatives, marketers, and customer service professionals. And Sugar executives showcased the new capabilities recently at the company’s 2023 Industry Analyst Summit.
The company has been at the forefront of harnessing AI, machine learning, and predictive analytics to automate anything, accelerate everything, and anticipate what’s next. Now it is incorporating generative AI into its platform that does the work to make the hard things easier for employees tasked with delivering exceptional experiences for customers and prospects.
Generative AI can work as a digital assistant, freeing up time and resources and enabling employees to focus on higher-value activities. And according to a recent report by McKinsey Digital, over 50% of the value that generative AI could deliver applies to customer operations, marketing, and sales. Researchers indicate that generative AI has the potential to revolutionize the way organizations use and interact with their CRM by automating work activities that absorb 60% to 70% of employees’ time today.
SugarCRM’s new AI advancements were designed to help sales, marketing, and service teams work faster and smarter in the following ways:
1.) Generative AI for Sales – Dramatically enhancing sales productivity and effectiveness by composing personalized and compelling emails and sales copy, data-driven and persuasive ready-made call scripts, and sales proposals infused with real-time customer intelligence.
2.) Generative AI for Marketing – Taking marketing automation and personalization to the next level, maximizing impact through the creation of ultra-relevant, personalized marketing campaigns, landing pages and emails, automatic translation, and smarter segmentation.
3.) Generative AI for Customer Service – Accelerating knowledge and value exchange by summarizing case history and service tickets, creating personalized user guides and product documentation, and enabling agents and customers to quickly find answers and resolve issues.
Sugar’s embedded generative AI capabilities can give organizations the confidence to leverage the transformative effects of the technology while ensuring responsible usage, providing administrators with tools that audit, control, and filter the flow of data that gets passed to large language models. This provides best-practice business data and intellectual property protection.
Sugar’s new generative AI capabilities are now available to customers participating in a closed pilot program.
KEY QUOTES:
“Most businesses are looking to AI to transform experiences and drive greater productivity. Today’s generative AI announcement is the latest evidence of our commitment to make AI accessible to all and to maximize usability for a next-level CRM user experience.”
“The generative AI revolution is here, and midmarket sales, marketers, and customer service pros can’t afford to be left out of the equation. With Sugar, organizations can unleash the potential of generative AI to automate, accelerate and optimize marketing, sales and customer service.”
- SugarCRM CEO Craig Charlton
