- TapClicks, a leader in marketing intelligence, analytics, and reporting, announced it raised $10 million in equity funding
TapClicks — a global leader in marketing intelligence, analytics, reporting, workflow, and orders management — announced it raised $10 million in equity funding from Boathouse Capital. And TapClicks is going to utilize the funding for acquisitions and growth as well as integrating predictive analytics and modeling capabilities and advanced attribution solutions using intelligence gathered from marketing campaign data into its extensive suite of automated omnichannel operations and intelligence solutions. These innovations will enable marketers from small businesses, media companies, agencies, and franchises to predict marketing and business outcomes across an unlimited number of scenarios at the click of a button.
The TapClicks Marketing Operations Platform provides end-to-end business intelligence capabilities including SEO, social and PPC reporting along with automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations. And TapClicks integrates more than 200 different data sources via its Connector Marketplace to provide marketers with the ability to analyze data from the full breadth of popular marketing and advertising tools used in the industry today.
“Recent acquisitions in the data analytics space — Datorama and Tableau by Salesforce, Looker by Google, and Origami Logic by Intuit — signal the hunger for technologies that can draw intelligence from massive sets of data. But competing solutions can be expensive, require extensive support for deployment, and don’t make the best use of the available data,” said TapClicks CEO Babak Hedayati. “TapClicks is on a mission to make the results of marketing investments easier to predict through the integration of artificial intelligence into an easy-to-use, simple-to-deploy solution.”
One of the biggest challenges for marketing departments is predicting the optimal advertising spend for ROI. And with budgets tight and executive teams demanding results, marketers must be able to predict how marketing investments will drive campaign success.
According to a recent study by AlixPartners, more than half of the $60 billion spent by global consumer product advertisers on digital ads either had a negative return or the ROI was not even measured. And Gartner research predicts advances in automated marketing systems will help marketers extend the reach of multichannel campaigns to increase response rates by 25% over the next four years.
“TapClicks’ analytics capabilities provide a real benefit to our agency as well as our customers – helping us grow while improving the accuracy of campaign analysis and success as a result,” added Vici Media founder and managing partner Todd Schumacher. “We expect TapClicks’ newest developments will help us more effectively manage our clients’ digital campaigns and deliver intelligence to determine the optimal targeting and channel mix as our customers scale their programs.”
And as marketers seek new ways to drive efficiencies in operations and return on marketing investment, TapClicks’ SaaS-delivered platform provides a single and intuitive dashboard that simplifies data sharing and integration, enhancing visibility into marketing operations and campaign performance to effectively map omnichannel customer journeys and evaluate the effectiveness of marketing channels side by side. With further developments in AI and machine learning, TapClicks is able to boost the availability of intelligence marketers need to solve their ROI challenge.
“With a growing demand for data analytics capabilities in today’s market, TapClicks is a leader in marketing data and intelligence,” explained Boathouse Capital general partner Chong Moua. “TapClicks’ strategy, emphasizing automation and scalable omnichannel optimization, is fueling rapid growth, which validates our sustained investment in the company.”
