Tesla Decreases Supercharger Prices Following Customer Backlash

By Dan Anderson ● January 23, 2019

It was reported that Tesla Motors was increasing the prices for using Supercharger stations around the world last week. Following a customer backlash, Tesla reduced the prices of the Superchargers again, according to Electrek.

Tesla has been shifting away from the per state/region pricing model in favor of a per station pricing model in order to address the cost of local electricity rates. However, the change in the pricing model comes with an increase in price.

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Electrek estimates that the prices are about 33% higher across most of the Supercharger markets. So the price in New York was $0.24 per kWh across the state. But now it costs $0.32 per kWh at the Supercharger locations in New York City downtown. In California, prices increased from $0.26 per kWh to a range of $0.32 to $0.36 per kWh. And Superchargers in Europe increased to €0.28 and €0.32 per kWh. So even though costs at Superchargers are still less than gas, it is becoming less competitive than third-party charging stations.

In a statement to Electrek, Tesla said takes feedback seriously and decided to reduce Supercharger price increases by 10%  globally. After the price increase last week, the average price in the U.S. was $0.31 per kWh and now it is down to $0.28 per kWh.

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