The Picklr: Indoor Pickleball Franchise Company Now Valued At $59 Million

By Amit Chowdhry • Jun 28, 2024

The Picklr, which is North America’s fastest-growing indoor pickleball franchise, closed their Series B financing with a valuation of $59 million, bringing the total raised by The Picklr to $9 million. Led by Pickleball Inc., the parent company to the largest pickleball brands in the world, including the Carvana Professional Pickleball Association (PPA Tour), Pickleball Central, Pickleball Brackets/Pickleball Tournaments, PickleballTV, Pickleball.com and TopCourt, the Series B funding round ensures rapid growth and several pickleball sectors and solidifies The Picklr’s place among top pickleball franchises for both franchisees and pickleball enthusiasts.

In just over a year, The Picklr has sold over 300 franchises, with 92 locations under contract. And 38 Picklr locations will open this year, with 72 new locations coming next year.

In the next nine months, The Picklr will have all new locations in Alabama, Arizona, California, Colorado, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Louisiana, Maine, Massachusetts, Michigan, Mississippi, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Texas, Tennessee, Utah, Vermont, Virginia and Washington. And by early next year, Picklr will have locations in more than 32 states, securing their position as the largest provider of indoor pickleball clubs globally.

As the only pickleball franchise partnered with Pickleball Inc., The Picklr will be promoted on the Pro Pickleball Association Tour (PPA Tour) and featured on live broadcasts, including commercials. Pickleball Central (the leading pickleball superstore) will now be at all Picklr locations, making demos and pre-releases of new pickleball equipment available to Picklr players first. And Stack Athletics, the industry leader in pickleball-specific performance apparel and sister company to Picklr, will also be sold at all Picklr locations.

KEY QUOTES:

“It’s no secret that the game of pickleball has exploded in popularity. Guided by strong corporate leadership and inspired by our enthusiastic team of franchise owners, The Picklr heads into this next chapter with an eye on bringing even more courts and a strong, like-minded community to pickleball players worldwide. The Picklr will have over 1080 pro-style indoor courts available by the end of 2025, and with the largest pickleball database in the United States, we look forward to rapid membership growth at all locations.”

– Jorge Barragan, CEO of The Picklr

“Pickleball Inc. represents the best in the game. Our partnership with The Picklr has allowed us to keep pace with the rapid growth of the game as we work together to bring access to high-quality outdoor-style surfacing, a complete pro shop powered by Pickleball Central, unlimited league play, tournaments, and open play to all of those who love the sport.”

– Connor Pardoe, CEO of Pickleball Inc.