Tofu – a generative AI platform for creating hyper-personalized omnichannel marketing campaigns at scale – recently announced it has raised $5 million in venture funding. Index Ventures led the funding round with participation from SignalFire, Stage 2 Capital, and Liquid 2 Ventures.
Considering the fiercely competitive B2B marketing landscape, revenue teams have been struggling to find effective ways to reach their target customers. Tofu’s team spoke to over 100 enterprise CMOs and they found the biggest bottleneck to be lack of resources for creating personalized content, especially in this economic environment where teams are leaner and are forced to do more with less.
Tofu addresses this issue by enabling marketing teams to easily mass generate on-brand and personalized content for any channel. Tofu starts by creating a proprietary Playbook, or AI knowledge graph, for each customer. And Tofu ingests the customer’s website and marketing/sales collateral to ensure that all generated content seamlessly aligns with their brand, messaging, and positioning.
Then Tofu utilizes the Playbook and uses generative AI for creating unlimited variations of personalized content in minutes like emails, landing pages, blog posts, whitepapers, case studies, and an array of other content formats.
Tofu is currently in beta with a handful of enterprise customers. And customers have seen significant ROI from hyper-personalization, where Tofu creates, manages, and analyzes thousands of personalized pieces of content tailored to individual accounts. Companies have further been able to optimize team resources and scale content efforts through repurposing existing content – like taking an anchor piece of content and automatically generating derivative assets. For example, Tofu can take content from a case study and create a blog post, email, social media campaign, etc. to go with it.
Customers are seeing on average a 230% increase in email open rates, a 300% increase in time spent on page, and a 200% boost in opportunity generation when comparing Tofu-generated content to other personalized campaign tools.
Tofu was launched by a team of B2B Marketing and AI Experts. Elaine Zelby spent eight years building and leading marketing teams at Slack, Consensys and Capriza. Eunjoon (EJ) Cho and Honglei Liu collectively spent decades as Product and Engineering leaders at companies like Google, Facebook, Affirm, and Twitter.
KEY QUOTES:
“Our goal is to have customers focus on their core-messaging and strategy while Tofu puts the creation and execution of campaigns on autopilot. Tofu will bring the technological leap in AI directly into enterprise workflows and super power the next generation of GTM teams.”
— CEO EJ Cho
“AI is a huge unlock for marketers. Reaching an audience with the right message at the right time is a Holy Grail for businesses, and Tofu is making that a reality. Tofu enables marketing teams to run more effective personalized campaigns at scale by bringing AI into the team’s workflows. We’ve been excited about EJ, Elaine and Honglei for a long time, and are thrilled to join them on the journey from Day 1. This fits our broader thesis in Applied AI to back great teams in software categories that are being reshaped by this new technological shift. ”
— Mark Goldberg, Partner @ Index Ventures
